X
Item Added
to Basket


December 2017
Primark and critical path analysis: Ian Marcousé presents a case study and practice exam questions to help you understand critical path analysis
October 2017
What went wrong at Tesco? Ian Marcousé looks at Tesco’s objectives, strategy and finances
March 2017
Takeover as a business strategy: Ian Marcousé examines whether takeovers are an effective way for UK firms to enter the Chinese market
December 2016
Repositioning Direct Line: Direct Line insurance faced being wiped out. Ian Marcousé looks at how it turned things around
October 2016
Coconut Turns water into gold: Ian Marcousé evaluates the coconut water boom
March 2016
Crushed crisps & the rise of popcorn: Ian Marcousé presents a case study and practice exam questions with sample answers
December 2015
Managing supply ethically: Ian Marcousé presents a case study and practice exam questions with sample answers
October 2015
Ian Marcousé presents a Just Eat case study and practice exam questions with sample answers
October 2014
With UK manufacturing announced as the topic for the 2015 BUSS4 Section A pre-release, Ian Marcousé presents a relevant case study and practice exam question with sample answers
December 2014
Richard Branson is the UK’s most famous business leader. But despite his Virgin brand’s many successful businesses, it may become best known for Virgin Galactic
March 2015
Malteaster Bunny shortage: Ian Marcousé uses Mars’ recent production woes to highlight the issues around outsourcing
October 2013
Battle of the mobile giants: Paul Hoang analyses important developments in the business world
December 2013
PlayStation 4 gets a head start: Paul Hoang analyses important developments in the business world
March 2014
Facebook acquires WhatsApp for $19 billion: Paul Hoang summarises the latest business news
December 2012
Paul Hoang examines the debate about the world’s largest economy and looks at how Disney has diversified its product portfolio
March 2013
Taxis, bosses and the world’s largest airline: Paul Hoang keeps you up to date with developments in the business world
October 2012
Paul Hoang looks at sales and new products in the smartphone market, as well as examining the importance of paid holidays
December 2011
Paul Hoang looks at the battle for Christmas sales and how companies are making increasing use of attention grabbing products and advertising.
March 2012
Paul Hoang looks at the difficulties of launching new brands in international markets and examines the ups and downs of the airline industry
October 2011
Have you played Angry Birds in class? Or wondered if (or when) China will overtake the USA as the world’s dominant economy? Paul Hoang examines events across the business world