Summary: This textbook has been written for the new AQA GCSE Business Studies specification by two highly experienced authors and examiners. It covers Unit 1: Setting up a Business and Unit 2: Growing as a Business and provides detailed advice on how to approach the controlled assessment in Unit 3. The textbook has been written for students aiming at grades A*-C and is focused on exam success.AQA GCSE Business Studies has the following key features:- Business insights - topical information about specific businesses that add context- Open-ended questions - related to stimulus photos to provoke further thought and reflection- Assessment questions - included at the end of each section- Chapter reviews - questions with model answers and examiner's tips- Extension exercises - allowing students of higher ability to develop their knowledge and understanding- Key terms - clear and concise definitions- Practice exam papers - excellent for exam preparationA Teacher Guide containing detailed answers to all the questions in the book is available for separate purchase by teachers (ISBN 978-1-84489-325-6).
Focussed on providing advice for students on performing well in their examsFor students who want to enjoy the very best gradesPlenty of questions and exam practiceWritten for the brand new AQA SpecificationWritten for higher level students.
Table of Contents: Unit 1 Setting up a BusinessChapter 1 Starting a businessStarting a business enterpriseSetting business objectivesBusiness planningChoosing the appropriate legal structure for the businessChoosing the location of the businessChapter 2 MarketingConducting market research with limited budgetsUsing the marketing mixFinanceFinance and support for a small businessFinancial terms and simple calculationsUsing cash flowPeople in businessesRecruitingMotivating staffProtecting staff through understanding legislationOperations managementProduction methods for manufacturing and providing a serviceCustomer serviceGrowing as a BusinessThe business organisationExpanding a businessChoosing the right legal structure for the businessChanging business aims and objectivesChoosing the best locationMarketingThe marketing mix: productUsing the marketing mix: priceUsing the marketing mix: promotionUsing the marketing mix: placeFinanceFinance for large businessesProfit and loss accounts and balance sheetsPeople in businessesReorganising organisational charts and management hierarchiesRecruitment and retention of staffOperations managementProduction methods for growing businessesRecognising challenges of growthMaintaining quality assurance in growing businessesInvestigating Businesses
About the Author(s): Malcolm Surridge is Head of Business Studies and Economics at Saint Felix School, Chief Examiner for GCE Business Studies and an established author.Andrew Gillespie is a Principal Examiner and joint editor of Business Review magazine.
