AQA GCSE Leisure and Tourism Textbook

Paperback

Published: 15/06/2006

Extent: 152 pages

 

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• Comprehensive and accessible coverage of the three compulsory Double Award units 
  

• Up-to-date case studies of the travel and tourism industry
  

• Practical activities and tasks for building understanding and independent research 
  

• Full colour and highly illustrated throughout
  

Table of Contents:
Topic 1 The leisure and tourism industries
1.1 The leisure industry
1.2 National leisure facilities
1.3 Visitor attractions
1.4 Home-based leisure and leisure-time choices
1.5 The travel and tourism industry
1.6 UK tourism destinations
1.7 Combining leisure and tourism
Topic 2 Marketing in leisure and tourism
2.1 What is marketing?
2.2 The marketing mix
2.3 SWOT anaylis
2.4 Building yoyr marketing portfolio
Topic 3 Customer service in leisure and tourism
3.1 Customers
3.2 Dealing with customers
3.3 Customer complaints and records
3.4 Building your customer-service portfolio

About the Author(s):
Steven Rickerby is a Chief Examiner and the AS Travel and Tourism Principal Moderator for a major exam board. He has over 20 years' teaching experience and was until recently Head of Geography and Travel and Tourism in a sixth-form college.