Summary: This supporting Teacher Guide features answers and mark schemes to all assessment exercises in the book, together with PowerPoint presentations for each chapter and additional worksheets to support the skills of application and evaluation. The Guide comprises a photocopiable resource pack plus a free CD-ROM of the content.
Fully photocopiable Free CD-ROM Supports the textbook content
Fully photocopiable
Free CD-ROM
Supports the textbook content
Table of Contents: Unit 1 Setting up a BusinessChapter 1 Starting a businessStarting a business enterpriseSetting business objectivesBusiness planningChoosing the appropriate legal structure for the businessChoosing the location of the businessChapter 2 MarketingConducting market research with limited budgetsUsing the marketing mixFinanceFinance and support for a small businessFinancial terms and simple calculationsUsing cash flowPeople in businessesRecruitingMotivating staffProtecting staff through understanding legislationOperations managementProduction methods for manufacturing and providing a serviceCustomer serviceGrowing as a BusinessThe business organisationExpanding a businessChoosing the right legal structure for the businessChanging business aims and objectivesChoosing the best locationMarketingThe marketing mix: productUsing the marketing mix: priceUsing the marketing mix: promotionUsing the marketing mix: placeFinanceFinance for large businessesProfit and loss accounts and balance sheetsPeople in businessesReorganising organisational charts and management hierarchiesRecruitment and retention of staffOperations managementProduction methods for growing businessesRecognising challenges of growthMaintaining quality assurance in growing businessesInvestigating Businesses
About the Author(s): Malcolm Surridge is Head of Business Studies and Economics at Saint Felix School, Chief Examiner for GCE Business Studies and an established author.Andrew Gillespie is a Principal Examiner and joint editor of Business Review magazine.