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AQA GCSE Business Studies Teacher Guide + CD-ROM
Andrew Gillespie and Malcolm Surridge

Ringbinder
£59.99

ISBN: 9781844893256
Published: 28/08/2009
Extent: 218 pages
Illustrations: Black and white


 
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Summary:
This supporting Teacher Guide features answers and mark schemes to all assessment exercises in the book, together with PowerPoint presentations for each chapter and additional worksheets to support the skills of application and evaluation. The Guide comprises a photocopiable resource pack plus a free CD-ROM of the content.


  • Fully photocopiable

  • Free CD-ROM

  • Supports the textbook content


Table of Contents:
Unit 1 Setting up a Business
Chapter 1 Starting a business
Starting a business enterprise
Setting business objectives
Business planning
Choosing the appropriate legal structure for the business
Choosing the location of the business
Chapter 2 Marketing
Conducting market research with limited budgets
Using the marketing mix
Finance
Finance and support for a small business
Financial terms and simple calculations
Using cash flow
People in businesses
Recruiting
Motivating staff
Protecting staff through understanding legislation
Operations management
Production methods for manufacturing and providing a service
Customer service
Growing as a Business
The business organisation
Expanding a business
Choosing the right legal structure for the business
Changing business aims and objectives
Choosing the best location
Marketing
The marketing mix: product
Using the marketing mix: price
Using the marketing mix: promotion
Using the marketing mix: place
Finance
Finance for large businesses
Profit and loss accounts and balance sheets
People in businesses
Reorganising organisational charts and management hierarchies
Recruitment and retention of staff
Operations management
Production methods for growing businesses
Recognising challenges of growth
Maintaining quality assurance in growing businesses
Investigating Businesses


About the Author(s):
Malcolm Surridge is Head of Business Studies and Economics at Saint Felix School, Chief Examiner for GCE Business Studies and an established author.
Andrew Gillespie is a Principal Examiner and joint editor of Business Review magazine.


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