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AQA AS Business Studies Student Unit Guide: Unit 2 New Edition Managing a Business

Isobel Rollitt-James


Paperback
£9.99

ISBN: 9781444148039
Published: 28/10/2011
Extent: 96 pages
Illustrations: Full colour illustrations


 
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This title can be found as an eBook in the following stores:

Waterstones
Amazon
Kobo
WHSmith


Summary:
Written by a senior examiner, Isobel Rollitt-James, this AQA AS Business Studies Student Unit Guide is the essential study companion for Unit 2: Managing a Business.

This full-colour book includes all you need to know to prepare for your unit exam: 

  •     clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index 
  •     examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required   
  •     exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade


    • Table of Contents:
    Getting the most from this book
    About this book
    Content Guidance
    Finance
    People in business
    Operations management
    Marketing and the competitive environment
    Questions and Answers
    Case Study 1: Eastburys (Finance and People in Business)
    Case Study 2: Jacksons (Finance and People in Business)
    Case Study 3: BMW Mini (Operations Management)
    Case Study 4: Cadbury (Marketing and the Competitive Environment)
    Case Study 5: Pret A Manger (all Unit 2 topics)
    Case Study 6: 'Crisis? What crisis?' (all Unit 2 topics)
    Knowledge check answers
    Index


    About the Author(s):

    Isobel Rollitt-James is an experienced Senior Examiner and teaches Business Studies and Law at Herefordshire College of Technology. 

    Series Editor, John Wolinski is a Principal Examiner.


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