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Edexcel A2 Business Studies/Economics and Business: Unit 3 New Edition Student Unit Guide: International Business

Brian Ellis


Paperback
£9.99

ISBN: 9781444147971
Published: 26/08/2011
Extent: 80 pages
Illustrations: Full colour illustrations


 
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This title can be found as an eBook in the following stores:

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Summary:
Written by a senior examiner, Brian Ellis, this Edexcel A2 Business Studies/Economics & Business Student Unit Guide is the essential study companion for Unit 3: International Business.

This full-colour book includes all you need to know to prepare for your unit exam: 


  •     clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index 
  •     examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required   
  •     exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade


    • Table of Contents:
    Getting the most from this book
    About this book
    Content Guidance
    Why does a business seek international markets?
    Key players in the world economy
    How does a company decide which countries to target?
    Other considerations before trading internationally
    Globalisation
    Are multinationals a force for good or should they be controlled?
    Questions & Answers
    Paper 1
    Section A: questions based on data
    Section B: case study and questions
    Paper 2
    Section A: questions based on data
    Section B: case study and questions
    Knowledge check answers
    Index


    About the Author(s):

    Brian Ellis is an experienced teacher and supporter of the joint Economics and Business approach. After a period as chief examiner, he is now a chair of examiners.


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