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Edexcel AS Business Studies/Economics and Business: Unit 1 New Edition Student Unit Guide: Developing New Business Ideas

Brian Ellis


Paperback
£9.99

ISBN: 9781444147940
Published: 26/08/2011
Extent: 72 pages
Illustrations: Full colour illustrations


 
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This title can be found as an eBook in the following stores:

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Summary:
Written by a senior examiner, Brian Ellis, this Edexcel AS Business Studies/Economics & Business Student Unit Guide is the essential study companion for Unit 1: Developing New Business Ideas.

This full-colour book includes all you need to know to prepare for your unit exam: 


  •     clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index 
  •     examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required   
  •     exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade



    • Table of Contents:
    Getting the most from this book
    About this book
    Content Guidance
    Characteristics of successful entrepreneurs
    Identifying a business opportunity
    Evaluating a business opportunity
    Economic considerations
    Financing the new business idea
    Measuring the potential success of a business idea
    Putting a business idea into practice
    Questions & Answers
    Sample structured multiple-choice questions
    Structured data-response questions
    Knowledge check answers
    Index


    About the Author(s):

    Brian Ellis is an experienced teacher and supporter of the joint Economics and Business approach. After a period as chief examiner, he is now a chair of examiners.


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