AQA Business Studies for AS, 2nd Edition (Marcousé)

Summary:
Ian Marcousé, the expert Business Studies author, is back with a new edition of his bestselling AQA AS textbook. This fourth edition provides everything you need to know for the AQA AS specification. It continues to offer unrivalled depth and authority, giving you the best possible preparation for success in Business Studies.

This new edition features hundreds of new and updated case studies of business success and failure that demonstrate how business theory plays out in the real world and provides up-to-date coverage of the recent world economic and financial events.

• Hundreds of new case studies that can be used for homework or the classroom
• Up-to-date with recent world economic and financial events and putting them into the context of AQA Business Studies
• Ian Marcouse is the most widely recognised name in Business Studies publishing.
• A fresh new design that will aid revision and build analysis and evaluation skills.
• Dynamic Learning Online support, anytime, anywhere
• Authoritative and in-depth coverage will give you the knowledge of business studies to achieve the very best grades

Table of Contents:
Starting a business
1 Enterprise and entrepreneurs
2 Identifying business opportunities
3 Protecting business ideas
4 Developing business plans
5 Key concepts in business start-up
6 Choosing the right legal structure
Getting the start-up right
7 Market research
8 Understanding markets
9 Sources of finance
10 Location factors for a business start-up
11 Employing people
Financial planning
12 Calculating revenue, costs and profit
13 Break-even analysis
14 Cash flow management and forecasting
15 Setting budgets
16 Assessing business start-ups
Finance
17 Using budgets
18 Improving cash flow
19 Measuring and increasing profit
20 Cash flow vs profit
21 Integrated finance
People in business
22 Productivity and performance
23 Organisational structure
24 Measuring the effectiveness of the workforce
25 Recruitment and training
26 Motivation in theory
27 Motivation in practice
28 Integrated people in organisations
Operations management
29 Introduction to operations management
30 Customer service
31 Effective quality management
32 Working with suppliers
33 Capacity utilisation
34 Making operational decisions
35 Using technology in operations
36 Integrated operations management
Marketing and the competitive environment
37 An introduction to effective marketing
38 Niche versus mass marketing
39 Designing an effective marketing mix
40 Product and product differentiation
41 Product life cycle and portfolio analysis
42 Promotion
43 Pricing
44 Price elasticity of demand
45 Place
46 Marketing and competitiveness
Exam success
47 A-grade concepts for AS-level
48 Tackling AQA Unit 1
49 Mock exam for Unit 1
50 Tackling AQA Unit 2
51 Mock exam for Unit 2

About the Author(s):
Ian Marcousé is a former Chief Examiner for Business Studies for a major awarding body and is an experienced teacher. He is Founding Editor of Business Review magazine and his previous books include The Complete A-Z Business Studies Handbook.

The author team for the new edition is:

Ian Marcousé
Andrew Gillespie
Malcolm Surridge
Naomi Birchall
Marie Brewer
Andrew Hammond

Readership:
Students taking AQA AS Business Studies courses