OCR A2 Business Studies Unit F297: Strategic Management Student Unit Guide

Summary:
Student Unit Guides are perfect for revision. Each guide is written by an examiner and explains the unit requirements, summarises the relevant unit content and includes a series of specimen questions and answers.

There are three sections to each guide:

Introduction - includes advice on how to use the guide, an explanation of the skills being tested by the assessment objectives, an outline of the unit or module and, depending on the unit, suggestions for how to revise effectively and prepare for the examination questions.

Content Guidance - provides an examiner's overview of the module's key terms and concepts and identifies opportunities to exhibit the skills required by the unit. It is designed to help students to structure their revision and make them aware of the concepts they need to understand the exam and how they might analyse and evaluate topics.

Question and Answers - sample questions and with graded answers which have been carefully written to reflect the style of the unit. All responses are accompanied by commentaries which highlight their respective strengths and weaknesses, giving students an insight into the mind of the examiner.

• A revision guide specifically written to meet the requirements of the unit
  

• Written by an examiner with commentary on key points and concepts
  

• Features specimen questions and answers, together with examiner's comments
  

Table of Contents:
Introduction
Content guidance
Objectives
Strategic planning
Stakeholder objectives and strategic management
Market analysis
Forecasting (time series analysis)
Decision trees
Measures of business performance (people)
The nature of economic activity
The economic cycle
The macroeconomic objectives of government
Economic policy and its effect on businesses
The exchange rate
The European Union
Businesses and law
Political issues
Social change
Technological change
The environment
The management of change
Change within the business
Industrial relations and change
Questions and Answers

About the Author(s):
Andy Mottershead is Head of Business Studies and Economics at Tettenhall College, Wolverhampton, a Principal Examiner and Reviser and an INSET provider.
Alex Grant is Head of Business Studies and Economics at Aylesbury Grammar School, has been a Senior Examiner for over 10 years and is now a Principal Examiner and a regular contributor to Business Review magazine.
Judith Kelt is a senior teacher at Newcastle-under-Lyme School, where she teaches Business Studies and Economics. She is an experienced examiner and reviser for A2 Business Studies and a senior examiner at AS.