Summary: BTEC National Business will provide everything you need to secure the best results for BTEC National. The book is written by an experienced author team that has outstanding experience of delivering and assessing BTECs and is brought to you by the Number 1 in Business Studies.BTEC National Business Book 1 covers all the core units and a selection of the most popular option units, making it ideal for anyone who is taking the Certificate, Subsidiary Award or planning to go on to study for the Diploma or Extended Diploma. This book combines the authors' extensive knowledge of real life case studies, clear explanations of business theory and key terms, and support for vocational learning, to offer an indispensable resource in setting you on the pathway to career success.Key features: Extensive and numerous case studies demonstrate the real life issues faced by businesses Quick fire quizzes ensure concepts have been understood firmly before being applied in assignments Grading Tips and Sample Assignments give students and teachers clear guidance to fully exploit assignments in the most interesting and creative ways, developing business skills and understanding of theory.Comprehensive teacher support is available through Dynamic Learning Online to support the assignment and vocational learning elements of the course.
Edited by an experienced Lead Verifier, Chief Examiner and content developer.Comprehensive teacher support through DL Online that in particular supports the assignment and vocational learning elements of the courseSample Assignments give students and teachers clear guidance to fully exploint assignments in the most interesting and creative ways, developing business skills and understanding of theory.Grading Tips make clear the Pass, Merit and Distinction requirements.Covers all the core units and the most popular option units.Virtually all BTEC National Business units will eventually be covered either through Book 1 & Book 2 or by updates to DL Online, providing complete course coverage and allowing for greater flexibility to pick units
Table of Contents: The Business EnvironmentBusiness ResourcesIntroduction to MarketingBusiness CommunicationBusiness AccountingCreative Product PromotionMarket Research in BusinessRecruitment & Selection in BusinessStarting a Small Business
About the Author(s): Lin Pilling (editor) is lead verifier for a major awarding body and is Vice Principal of Redcar and Cleveland College.Naomi Birchall is an experienced examiner, teacher and author.
Readership: Students taking the BTEC National Business course
