Summary:
This book has been written for AQA exam success. More than just as aide to memory, it picks out the key knowledge you need for the AS examinations, shows you how to apply your knowledge to the business context and then demonstrates how this can be developed into an evaluation.



Numerous practice questions written to AQA AS standard are included, and all have answers in the back to help you revise by yourself or with friends.



Features of the book include:

- Exam insight - putting you inside the mind of the person who will be marking you
- Key terms - revise effectively all the necessary key terms to pick up knowledge marks
- Themes for evaluation - evaluation ideas that you will need if you are to get the top marks
- Application to real business - apply knowledge to the business context to pick up application and analysis marks



AQA Business Studies for AS: Revision Guide has been devised and edited by Ian Marcouse, who knows exactly what is required for exam success.

It is a perfect guide for anyone who wants to gain the top marks for Business Studies A Level.

• Edited by a respected and bestselling business studies author and former chief examiner who perfectly understands the exam requirements
• Covers application as well as knowledge, so students can gain the top grades
• Now published in full colour
• Focused on, and structured around, the AQA specification

Table of Contents:
Starting a business
1 Enterprise and entrepreneurs
2 Identifying business opportunities
3 Protecting business ideas
4 Developing business plans
5 Choosing the right legal structure
Getting the start-up right
6 Market research
7 Understanding markets
8 Sources of finance
9 Location factors for a business start-up
10 Employing people
Financial planning
11 Calculating revenue, costs and profit
12 Break-even analysis
13 Cash flow management and forecasting
14 Setting budgets
15 Assessing business start-ups
Finance
16 Using budgets
17 Improving cash flow
18 Measuring and increasing profit
19 Cash flow vs profit
20 Integrated finance
People in business
21 Productivity and performance
22 Organisational structure
23 Measuring the effectiveness of the workforce
24 Recruitment and training
25 Motivation in theory
26 Motivation in practice
27 Integrated people
Operations management
28 Customer service
29 Effective quality management
30 Working with suppliers
31 Capacity utilisation
32 Making operational decisions
33 Using technology in operations
34 Integrated operations management
Marketing and the competitive environment
35 An introduction to effective marketing
36 Niche versus mass marketing
37 Designing an effective marketing mix
38 Product and product differentiation
39 Product life cycle and portfolio analysis
40 Promotion
41 Pricing
42 Price elasticity of demand
43 Place
44 Marketing and competitiveness
Exam success
45 A-grade concepts for AS-level
46 Tackling the BUSS1 exam
47 Tackling the BUSS2 exam
Answers
Revision checklists
Index

About the Author(s):
Ian Marcousé is a former Chief Examiner for Business Studies for a major awarding body and is an experienced teacher and author. He is Founding Editor of Business Review magazine and his previous books include The Complete A–Z Business Studies Handbook, AQA Business Studies for AS, and Business Studies for A Level.

Marie Brewer is an Assistant Principal Examiner for A Level Business Studies for a major examining board and an established author and lecturer. She is a co-author of Business Studies for A Level and AQA Business Studies for AS.

Andrew Hammond is a Senior Examiner for a major examining board. He is Head of Business at Darrick Wood School and is an experienced author. He is also a co-author of Business Studies for A Level and AQA Business Studies for AS.

Readership:
AS level Business students, particularly those following the AQA specification

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