Summary: This new textbook covers the Introduction to Economic Understanding option in the new series of Edexcel Business for GCSE textbooks, which have been developed and written by the experienced examiner, curriculum developer and bestselling author, Ian Marcousé.Edexcel Business for GCSE: Introduction to Economic Understanding is written in a lively and accessible manner, will ensure that you will study the correct topics to the appropriate level, and will motivate and prepare you to achieve the best possible results.Key features of the text include: Numerous activities and exercises for classroom and homework use Lots of real life case studies and examples Tips and questions to help prepare you for the exam Accompanying Dynamic Learning Teacher's Resource provides answers, interactive activities and teaching advice.
Editor is a bestselling author and an experienced examinerFully up-to-date with the most recent economic developmentsEasily accessible design and writing styleEndorsed by Edexcel
Table of Contents: Section 1 How can I start thinking like an economist?What trade-offs exist?1. Scarcity2. Value3. Opportunity costDoes raising or lowering price always work?4. Price sensitivity and substitutes5. Increasing revenueDo all stakeholders have the same perspective?6. Conflicting stakeholdersAre there any hidden costs or benefits?7. Positive and negative externalitiesHow can success be measured?8. Measuring success9. Gaining competitive advantageWhat causes business failure?10. Losing competiveness11. The importance of cash flowSection 2 Risk or certainty?What problems does the economy face?12. Changing demand13. Inflation14. Unemployment15. Shocks!How important are exchange rates?16. Exchange ratesCan the government solve economic and social problems?17. Interest rates18. Government spending and taxationSection 3 Big or small?How do businesses grow?19. Internal and external business growthWhy do businesses grow?20. The benefits and drawbacks of business growthMonopoly power: good or bad?21. The benefits and drawbacks of monopolyCan big businesses be controlled?22. Regulation23. Pressure groupsSection 4 Is growth good?What is growth?24. Gross domestic productDoes growth improve the standard of living?25. Standard of livingCan growth be bad?26. The benefits and drawbacks of growthCan growth be sustainable?27. Renewable resources28. Responsible businessesWhat can governments do?29. Government interventionSection 5 Is the world fair?Is everybody equal?30. Absolute and relative povertyCan international trade help?31. International trade and LEDCs32. Trade restrictions33. Single European Market34. Multinational organisationsIs there any other help?35. International government36. Charities and NGOsIndex
About the Author(s): Ian Marcousé is a former Senior Examiner for a major awarding body and an experienced teacher. He is Founding Editor of Business Review magazine and his previous books include The Complete A-Z Business Studies Handbook, Edexcel Business for GCSE: Introduction to Small Business, and Business Studies for A Level.Jonathan Brook is Head of Business Studies and Economics at Droitwich Spa High School.Josephine Farmer is Assistant Headteacher at Central Technology College, Gloucester.
Readership: GCSE students taking this unit
Reviews:
"The level is pitched right and because it's been written by teachers and 'tested' on students it is valuable as a teaching aid and support for learning. In fact, it is so well put together that it could even be seen as providing a teacher handbook of lessons from which to deliver the course... The textbook is undoubted value for money."
