Summary: This new textbook covers the Business Communication option in the new series of Edexcel Business for GCSE textbooks, which have been developed and written by the experienced examiner, curriculum developer and bestselling author, Ian Marcousé.Edexcel Business for GCSE: Business Communication is written in a lively and accessible manner by a business and ICT expert, who will ensure that students will study the correct topics to the appropriate level of depth, and will motivate and prepare students to achieve the best possible results.Key features of the text include:- Numerous activities and exercises for classroom and homework use- Lots of real life case studies and examples to motivate and engage students- Tips and questions to prepare students for the exam- Accompanying Dynamic Learning Teacher's Resource provides answers, interactive activities and Powerpoint slides for each chapter of the book.
Editor is a bestselling author and an experienced examinerFully up-to-date with the most recent economic developmentsEasily accessible design and writing styleEndorsed by Edexcel
Table of Contents: Communication1 The communication model2 The purpose of communication3 Barriers to communication4 The effects of good communication5 The effects of bad communicationCommunication with stakeholders of a business6 Stakeholders7 Methods of communicating with stakeholders8 Types of written communication9 Types of electronic communication10 Types of oral communication11 Images used in business communicationBusiness communication tools12 Word-processing software13 Video conferencing14 Business presentations15 Desk-top publishing (DTP)16 Organisational charts17 EmailCommunication via the web18 The internet19 Business websites20 Creating web pages21 Domain names and hosting websites22 Legal obligations of websites23 Successful business websites
About the Author(s): Ian Marcousé is a former senior examiner for a major awarding body and an experienced teacher. He is Founding Editor of Business Review magazine and his previous books include The Complete A-Z Business Studies Handbook, Edexcel Business for GCSE: Introduction to Small Business, and Business Studies for A Level.Nina Rees is a principle examiner for a major awarding body and is Head of ICT at Coedcae School, Llanelli. She is the co-author of OCR Business & Communication Systems for GCSE.
Readership: GCSE Business students taking this unit