Edexcel Business for GCSE: Business Communication

Summary:
This new textbook covers the Business Communication option in the new series of Edexcel Business for GCSE textbooks, which have been developed and written by the experienced examiner, curriculum developer and bestselling author, Ian Marcousé.
Edexcel Business for GCSE: Business Communication is written in a lively and accessible manner by a business and ICT expert, who will ensure that students will study the correct topics to the appropriate level of depth, and will motivate and prepare students to achieve the best possible results.
Key features of the text include:
- Numerous activities and exercises for classroom and homework use
- Lots of real life case studies and examples to motivate and engage students
- Tips and questions to prepare students for the exam
- Accompanying Dynamic Learning Teacher's Resource provides answers, interactive activities and Powerpoint slides for each chapter of the book.

• Editor is a bestselling author and an experienced examiner
• Fully up-to-date with the most recent economic developments
• Easily accessible design and writing style
• Endorsed by Edexcel

Table of Contents:
Communication
1 The communication model
2 The purpose of communication
3 Barriers to communication
4 The effects of good communication
5 The effects of bad communication
Communication with stakeholders of a business
6 Stakeholders
7 Methods of communicating with stakeholders
8 Types of written communication
9 Types of electronic communication
10 Types of oral communication
11 Images used in business communication
Business communication tools
12 Word-processing software
13 Video conferencing
14 Business presentations
15 Desk-top publishing (DTP)
16 Organisational charts
17 Email
Communication via the web
18 The internet
19 Business websites
20 Creating web pages
21 Domain names and hosting websites
22 Legal obligations of websites
23 Successful business websites

About the Author(s):
Ian Marcousé is a former senior examiner for a major awarding body and an experienced teacher. He is Founding Editor of Business Review magazine and his previous books include The Complete A-Z Business Studies Handbook, Edexcel Business for GCSE: Introduction to Small Business, and Business Studies for A Level.

Nina Rees is a principle examiner for a major awarding body and is Head of ICT at Coedcae School, Llanelli. She is the co-author of OCR Business & Communication Systems for GCSE.

Readership:
GCSE Business students taking this unit