AQA Business for GCSE: Applied Options covers the four Applied Options of the new AQA specification - People in Business, Marketing and Customer Needs, Enterprise and Business Finance. This text ensures that students will study the correct topics to the appropriate level of depth.Written in a lively and accessible manner, and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results.Key features include:- Numerous activities and exercises for classroom and homework use- Lots of real-life examples and case studies to motivate and engage students- Activities that are suitable for all student ability levels- Exam and controlled assessment advice to prepare students for obtaining the best possible results- Accompanying Dynamic Learning teacher resource providing interactive classroom support.The book is written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required to gain the best grade possible.
Highly experienced and respected author teamActivities that are suitable for all student ability levelsCovers all the Applied Business options for the AQA GCSEExam and controlled assessment advice to prepare students for obtaining the best possible resultAccompanying Dynamic Learning teacher resource provides interactive classroom support
Table of Contents:
Unit 4 People in Business1 Introduction to People in Business2 Organisation structures3 Communication and decision-making4 Job roles5 Working arrangements6 Effective working relationships7 Motivating staff8 Appraisal and Training9 Personal skills10 Personality testsUnit 5 Marketing and Customer needs11 Introduction to marketing and customer needs12 Customers and their needs13 Measuring customer satisfaction14 The factors affecting product decisions15 The factors affecting pricing decisions16 Using promotional activities17 Factors affecting distribution18 Competition19 Effective customer service20 Improving levels of customer serviceUnit 6 Enterprise21 Introduction to enterprise22 Enterprise skills23 The importance of enterprise skills24 Assessing and researching enterprise ideas25 The business plan26 Setting up the team27 Effective communications28 Motivation to succeed29 Monitoring progress and performance30 Evaluating your enterpriseUnit 7 Finance31 Introduction to finance32 Business costs33 Using breakeven to make decisions34 Sources of business finance35 Profit and loss accounts36 The balance sheet37 Cash flow forecasts38 Business and ICT39 Financial ratios – gross and net profit40 Ratios – ROCE and liquidityIndex
About the Author(s):
Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).
Students following the AQA specification