Summary:

AQA Business for GCSE: Applied Options covers the four Applied Options (People in Business, Marketing and Customer Needs, Enterprise and Business Finance) of the new AQA specification. This text ensures that students will study the correct topics to the appropriate level of depth.

Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results.

Key features include:
Numerous activities and exercises for classroom and homework use
Lots of real-life case studies and examples to motivate and engage students
Activities that are suitable for all student ability levels
Exam and controlled assessment advice to prepare students for obtaining the best possible result
Accompanying teacher resource CD-ROM provides interactive classroom support.

The book is written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required to gain the best grade possible.

• Highly experienced and respected author team
• Activities that are suitable for all student ability levels
• Covers all the Applied Business options for the AQA GCSE
• Exam and controlled assessment advice to prepare students for obtaining the best possible result
• Accompanying teacher resource CD-ROM provides interactive classroom support

Table of Contents:
Unit 4 People in Business
1 Introduction to People in Business
A Business Organisation
2 Organisation structures
3 Communication and decision-making
4 Job roles
5 Working arrangements
B Employee Motivation
6 Effective working relationships
7 Motivating staff
8 Appraisal and Training
C Attributes of employees
9 Personal skills
10 Personality tests
Unit 5 Marketing and Customer needs
11 Introduction to marketing
A Customer Needs
12 Customers and their needs
13 Measuring customer satisfaction
B Marketing Activities
14 Product
15 Price
16 Promotion
17 Distribution
18 Competition
C Customer service
19 Features and importance of customer service
20 Improving levels of customer service
Unit 6 Enterprise
21 Introduction to Enterprise
A What is enterprise?
22 Enterprise skills
23 The importance of enterprise
B Planning and running an enterprise
24 Assessing and researching enterprise ideas
25 The Business Plan
26 Setting up the team
27 Effective communications
28 Motivation to succeed
29 Monitoring progress and performance
C How well did it go?
30 Evaluating your enterprise
Unit 7 Finance
31 Introduction to Finance
A Costs and breakeven
32 Business costs
33 Using breakeven
B Financial statements
34 Sources of finance
35 Profit and Loss accounts
36 The Balance sheet
C Financial planning and forecasting
37 Cashflow forecasts
38 ICT and forecasts
39 Financial ratios – gross and net profit
40 Financial ratios – ROCE and liquidity
Index

About the Author(s):
Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).

Readership:
Students following the AQA specification