Write the Perfect Business Plan: Teach Yourself

Summary:
Is this the right book for me?

Businesses involved in preparing a business plan need guidance on what to present, and how to present it. This book is primarily aimed at new businesses and the self-employed, but it will also be useful to any business that has to raise a financial case during the course of their trading. Straightforward advice is given about what to consider and include in the plan, and how to present it.

Write the Perfect Business Plan includes:

Chapter 1: Why you need a business plan
Chapter 2: Why type of business?
Chapter 3: What are you selling?
Chapter 4: Who are your customers?
Chapter 5: Marketing strategy
Chapter 6: Managing your business
Chapter 7: Operating the business
Chapter 8: Explaining the finances
Chapter 9: Deciding the timetable
Chapter 10: Writing the plan
Chapter 11: Using the plan

Learn effortlessly with a new easy-to-read page design and added features:

Not got much time?
One, five and ten-minute introductions to key principles to get you started.

Author insights
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.

Test yourself
Tests in the book and online to keep track of your progress.

Extend your knowledge
Extra online articles to give you a richer understanding of business planning.

Things to remember
Quick refreshers to help you remember the key facts.

Try this
Innovative exercises illustrate what you've learnt and how to use it.

• Easy to follow format - step-by-step guidance
• Shows how to use your business plan for both short-term backing and long-term planning
• Gives examples of layouts and provides advice on how to present the plan

Table of Contents:
1 Why you need a business plan
2 What type of business?
3 What are you selling?
4 Who are your customers?
5 Marketing strategy
6 Managing your business
7 Operating the business
8 Explaining finances
9 Deciding the timetable
10 Writing the plan
11 Using the plan
Taking it further
Index

About the Author(s):
Polly Bird is a professional writer of business and training books.

Readership:
New businesses/businesses preparing a financial case.