Summary:
Edexcel Business for GCSE: Building a Business, Dynamic Learning Network Edition offers groundbreaking digital support for the Building a Business option in Edexcel's new GCSE Business qualification.

This resource includes:

10 Exam Tutor resources, enabling you to understand the key examination techniques

120 interactive activities offering fun and lively exercises to introduce and re-inforce key concepts. These will ensure students remain engaged and motivated

12 video case studies and classroom worksheets: key business concepts are illustrated by a number of short five minute film clips.

Also included are: PowerPoint presentations, answers to questions in the student book and weblinks.

Written by highly experienced authors and examiners, this exceptional resource will enrich lessons and give exceptional preparation for students taking the exam.

• Video case studies and classroom worksheets: key business concepts are illustrated by five-minute film clips
• PowerPoint presentations: professional, lively and visual PowerPoints will save hours of preparation time
• 100 interactive activities, fun and lively exercises to introduce and reinforce key concepts, ensuring that students remain engaged and motivated
• Schemes of work and lesson plans, giving you further ideas for your teaching
• VLE compatibility meaning that students and teachers can access the resources anytime and anywhere

Table of Contents:
Section 1 MARKETING
1 Market Research
2 Product trial and repeat purchase
3 Product life cycle
4 Boston Matrix
5 Branding
6 Marketing Mix
Section 2 MEETING CUSTOMER NEEDS
7 Introduction to Meeting customer needs
8 Design and R&D
9 Managing Stock
10 Managing Quality
11 Cost effective operations
12 Effective customer service
13 Consumer protection
Section 3 EFFECTIVE FINANCIAL MANAGEMENT
14 How to improve cash flow
15 How to improve profit
16 Break-even
17 Financing Growth
Section 4 EFFECTIVE PEOPLE MANAGEMENT
18 Organisational structure
19 Motivation
20 Communication
21 Remuneration
Section 5 THE WIDER WORLD
22 Ethics
23 Environmental issues
24 Economic issues
25 The government and the EU

About the Author(s):
Ian Marcousé is a senior examiner for Business Studies for a major awarding body and an experienced teacher. He is Founding Editor of Business Review magazine. Michelle Billington is Senior Learning Manager of Business, Enterprise and ICT at Moor Park Business and Enterprise School, Preston. Louise Stubbs is Assistant Headteacher at Great Sankey High School, Warrington.

Readership:
Business Studies teachers following this specification