Summary: This Study Guide has been written especially for students preparing from the University of Cambridge International Examination IGCSE Business Studies syllabus. It provides all the explanation and advice students need to study efficiently for the exam. - The subject is divided into topics. - Each topic starts with a list of Key Objectives, which specifies the skills and knowledge that students need to acquire during the course. - Where appropriate, there is also a list of Key Definitions. - The Key Ideas sections outline the content and can be used by students to check that they know and understand the essential concepts for IGCSE Business Studies. - Common misconceptions and errors and highlighted . - Sample questions and answers and examiner's comments show students how to improve their answers and increase their grades. - Further questions (with answers at the back of the book) allow students to test their knowledge. Written by experienced teachers and examiners, the series is endorsed by the University of Cambridge International Examinations.
This Study Guide has been written especially for students preparing from the University of Cambridge International Examination IGCSE Business Studies syllabus. It provides all the explanation and advice students need to study efficiently for the exam.
Written by experienced teachers and examiners, the series is endorsed by the University of Cambridge International Examinations.
Written specifically for the IGCSE Business Studies syllabusEndorsed by the Universty of Cambridge International ExaminationsHighlights common misconceptions and errorsIncludes examiner's hints on how to improve grades
Table of Contents: Introduction1 The purpose of business activity2 Types of business activity3 Forms of business organisation4 Government and economic influences on business5 Other external influences on business6 Business costs and revenue7 Business accounting8 Cash flow planning9 Financing business activity10 Organisational structure11 Managing a business12 Communication in business13 Motivation at work14 Recruitment, training and human resources15 Employee and employer associations16 The market and marketing17 Market research18 Presentation of information19 The marketing mix: product and packaging20 The marketing mix: price21 The marketing mix: promotion22 The marketing mix: place23 Factors affecting production24 Factors affecting location25 Business in the international communityAnswersIndex
About the Author(s): Karen Borrington and Peter Stimpson are experienced teachers and examiners.
Readership: IGCSE Business Studies students
