BTEC Level 2 First Business

Summary:

This book will be your invaluable guide to the Edexcel BTEC Level 2 Business qualification specification that will be first taught in 2010.

This is the right book for you because it is written by an author team with many years experience of teaching, assessing, training and writing about BTEC Business.

BTEC Level 2 First Business will be invaluable in your studies and for help and information during your assigments. In this way you will be able to obtain the best possible results for your course.

- Endorsed by Edexcel
- Full coverage of all the core and the most popular optional units, giving you complete support whether you are doing the Certificate, tended Certificate or the Diploma
- Addresses the study, research and presentation skills needed for the Pass, Merit and Distinction criteria
- Packed with activities and case studies because this is a subject that is all about what happens in the real world
- The Key Terms feature will help you to remember definitions so you can use them correctly in your assignments

• Outstanding author team with huge experience of writing for BTEC Business
• Full coverage of all of the core units and the most popular optional units, giving complete support to Certificate, Extended Certificate and Diploma candidates
• Addresses the study, research and presentation skills needed for the pass, merit and distinction criteria
• Packed with activities to be used in the classroom or for homework
• Numerous case studies from the real world add context to learning

Table of Contents:
Business purposes
1 The purpose and ownership of business
2 The business context in which organisations operate
Business organisations
3 Setting business aims and objectives
4 The main functional areas in business organisations
Financial forecasting for business
5 Costs, revenue and profit in a business
6 Break-even analysis
7 Cash flow forecast
People in organisations
8 Job roles and functions in organisations
9 Documentation for specific job roles
10 Preparing for employment and planning career development
Verbal and non-verbal communication in business contexts
11 Using non-verbal communication skills
12 The purpose of verbal communication in business
13 Using verbal communications in business contexts
Business communication through documentation
14 Purpose of written communication in business contexts
15 Completing and using business documents
16 The importance of different methods of communication for different audiences
Training and employment in business
17 The rights and responsibilities of the employer and the employee
18 Motivating employees
19 The importance of training and review
Personal selling in business
20 Understand the role of sales staff
21 Demonstrate personal selling skills and processes
Customer relations in business
22 Customer service provided in business
23 Developing skills in customer service
24 Providing consistent and reliable customer service to create customer satisfaction
25 Monitoring and evaluating customer service
Business online
26 Understanding online business activities
27 Issues related to business online
28 Creating a web presence for a stated business need
29 Understanding the impact of an online presence
Exploring business enterprise
30 Preparing for business
31 Influences upon prepation
32 Starting a business
The marketing plan
33 Marketing concepts used by business
34 Marketing plan and promotional plan

About the Author(s):

Editor: Julie Coombes is lead verifier for a major awarding body, and an experienced, teacher, examiner and trainer.

Dave Needham is Senior Lecturer at Nottingham Trent University and a highly experienced and respected author.

Rob Dransfield is Senior Lecturer at Nottingham Trent University. He has written many successful and respected textbooks including BTEC National Business.

John Goymer is an experienced teacher, external verifier and writer on business.

Carol Sumner is Director of the Business and Enterprise Specialism at New Mills School Business and Enterprise College and teaches Business Studies, Economics and ICT.

Readership:
BTEC First students in schools and colleges