Edexcel A2 Business Studies/Economics and Business Student Unit Guide: Unit 3 International Business

Summary:
Student Unit Guides are perfect for revision. Each guide is written by an examiner and explains the unit requirements, summarises the relevant unit content and includes a series of specimen questions and answers.

There are three sections to each guide:

Introduction - includes advice on how to use the guide, an explanation of the skills being tested by the assessment objectives, an outline of the unit or module and, depending on the unit, suggestions for how to revise effectively and prepare for the examination questions.

Content Guidance - provides an examiner's overview of the module's key terms and concepts and identifies opportunities to exhibit the skills required by the unit. It is designed to help students to structure their revision and make them aware of the concepts they need to understand the exam and how they might analyse and evaluate topics.

Question and Answers - sample questions and with graded answers which have been carefully written to reflect the style of the unit. All responses are accompanied by commentaries which highlight their respective strengths and weaknesses, giving students an insight into the mind of the examiner.

• A revision guide specifically written to meet the requirements of the unit
  

• Written by an examiner with commentary on key points and concepts
  

• Features specimen questions and answers, together with examiner's comments
  

Table of Contents:
Introduction
About this guide
How to use this guide
Assessment objectives
Exam format
Command words
Tackling evidence-based questions
Planning your revision
Content Guidance
About this section
Why does a business seek international markets?
Key players in the world economy
How does a company decide which countries to target?
Other considerations before trading internationally
Globalisation
Are multinationals a force for good or should they be controlled?
Questions and Answers
About this section
Paper 1, Section A: questions based on data
Paper 1, Section B: case study and questions
Paper 2, Section A: questions based on data
Paper 2, Section B: case study and questions

About the Author(s):
Brian Ellis is a teacher and curriculum developer and a chair of examiners for several business and economics courses.