OCR Applied Business Studies for GCSE (Double Award)

Summary:
OCR Applied Business for GCSE Double Award is endorsed by OCR for use with the OCR GCSE Applied Business specification and covers all elements of the specification, as well as offering advice in preparing for the assessment.
This book will ensure that students study the correct topics to the appropriate level of depth, ensuring they are in the best possible position to succeed.
Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students for the exam and the controlled assessment.
Key features:
* Clear learning objectives for each unit related to the OCR specification
* Numerous real life case studies and examples to motivate and engage students
* Clear guidance on portfolio construction and exam techniques
* Full colour text packed with photos and illustrations

• Highly experienced author team, making sure that the text is authoritative and appropriate for the specification
• Text is in simple language, clearly broken down through use of features, meaning that students will be motivated and engaged throughout the course
• Numerous activities, allowing for effective classroom use
• Guidance throughout of portfolio construction and exam technique.
• Full colour text design, which will motivate and engage students
• Published in conjunction with OCR, who have fully approved the text.

Table of Contents:
Unit 1 Business in action
1 Business type – forms of ownership
2 Business activity – why and how businesses start, succeed and/or fail
3 Business organisation – how businesses organise themselves
4 Framework for activity – aims, objectives and mission statements
5 Stakeholders – their differing interests
6 Employers/employees – how they operate in enterprising ways, develop their working relationship and meet their various rights and responsibilities
7 Changing use of ICT – in business and economic activities
8 Uncertainty – risk, reward and change
9 Business within society – ethics and sustainability
10 Use of relevant terms, concepts and methods – to understand business and economic behaviour
Unit 2 Making your mark in business
11 Getting organised
12 Understanding the market
13 Customers and competitors
14 Presenting data effectively
15 The marketing mix
16 Costing implications
17 Reflection and review
18 Sourcing work
Unit 3 Working in business
19 Business structures - how businesses organise themselves
20 Job roles - key activities and responsibilities
21 Forms of communication
22 Functional areas within businesses
23 Finance
24 Marketing and sales
25 Administration and ICT
26 Customer service
27 Production
Unit 4 Business and you
28 The human resources functional area
29 The recruitment process
30 The selection process
31 Induction
32 Promotion
33 Effective research
Appendix 1: Blank documents
Index

About the Author(s):
Authors:
Karen Hough is a principal moderator for a major awarding body.

Rebecca Bentley is a principal examiner for a major awarding body.

Editor:
Janice Augustin is chief examiner for a major awarding body.

Readership:
Students taking OCR Business Studies GCSE (Double Award) course