Summary: AQA Business Studies for GCSE covers the two business studies options on the new AQA GCSE Business specification, Setting up a Business and Growing as a Business. Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results.Key features of the text include:Numerous activities and exercises for classroom and homework useLots of real-life case studies and examples to motivate and engage studentsGraded activities so that the specification is covered appropriately for students at all levelsExam tips and exam-style questions to prepare students for assessmentAccompanying Dynamic Learning CD-ROM Network Editions are available to provide full interactive classroom supportWritten by two highly experienced authors and examiners who have the skills and experience to know exactly what is required by students to gain the best grades possible.
Written by highly respected authors and examiners with an outstanding pedigreeIncludes numerous real-life case studies to illuminate the theory and inspire studentsHighly accessible in full colour with a large number of illustrations, so that students will be engaged and motivatedPacked with exam features and tips, to provide excellent preparation for assessment
Table of Contents: Defining business and enterpriseWhat is business?The nature of marketsTaking risks – enterpriseReducing the risks of starting a business: FranchisingBusiness aims and objectivesStarting a businessStakeholdersPlanning an enterpriseTypes of business structure – unlimited liabilityLimited liability companiesBusiness location decisionsMarketingResearching the marketMarketing mix elements and priceMarketing mix elements and productMarketing mix elements and promotionMarketing mix elements and placeFinanceSources of financeBusiness supportKeeping accountsMaking a profitManaging cash flowPeople in businessesRecruiting staffRewarding staffMotivating employeesStaff and the lawOther legal responsibilities of businessOperations managementProducing a goodProviding a serviceSmall businesses and ICTThe importance of customer serviceProtecting the consumerBusiness organisationIntroduction to business organisationExpanding as a businessChoosing the right legal structureBusiness aims and objectivesBusiness locationAdvanced marketingIntroduction to advanced marketingThe marketing mix: productThe marketing mix: priceThe marketing mix: promotionThe marketing mix: placeFinance for a large businessIntroduction to finance for a large businessSources of finance for a large businessProfit and loss accountsBalance sheetsRatiosAdvanced people in businessesIntroduction to advanced people in businessesOrganising a growing businessRecruiting staffAppraisal and trainingMotivationAdvanced operations managementIntroduction to advanced operations managementProduction methodsEfficiency and lean productionBenefits and challenges of growthMaintaining quality assurance in growing businesses
About the Author(s): Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).
Readership: GCSE Business Studies students following the AQA specification from 2010
