Summary: AQA Business for GCSE: Growing as a Business covers Unit 2 of the new AQA GCSE Business specification, Growing as a Business. Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results. Key features of the text include: Numerous activities and exercises for classroom and homework use Lots of real-life case studies and examples to motivate and engage students Graded activities so that the specification is covered appropriately for students at all levels Exam tips and exam-style questions to prepare students for assessment Accompanying Dynamic Learning CD-ROM Network Edition is available to provide full interactive classroom support.Written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required by students to gain the best grades possible.
AQA Business for GCSE: Growing as a Business covers Unit 2 of the new AQA GCSE Business specification, Growing as a Business. Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results. Key features of the text include: Numerous activities and exercises for classroom and homework use Lots of real-life case studies and examples to motivate and engage students Graded activities so that the specification is covered appropriately for students at all levels Exam tips and exam-style questions to prepare students for assessment Accompanying Dynamic Learning CD-ROM Network Edition is available to provide full interactive classroom support.Written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required by students to gain the best grades possible.
Written by highly respected authors and examiners with an outstanding pedigreeIncludes numerous real-life case studies to illuminate the theory and inspire studentsPacked with exam features and tips, to provide excellent preparation for assessmentHighly accessible in full colour with a large number of illustrations, so that students will be engaged and motivated
Table of Contents: Business organisationIntroduction to business organisationExpanding as a businessChoosing the right legal structureBusiness aims and objectivesBusiness locationAdvanced marketingIntroduction to advanced marketingThe marketing mix: productThe marketing mix: priceThe marketing mix: promotionThe marketing mix: placeFinance for a large businessIntroduction to finance for a large businessSources of finance for a large businessProfit and loss accountsBalance sheetsRatiosAdvanced people in businessesIntroduction to advanced people in businessesOrganising a growing businessRecruiting staffAppraisal and trainingMotivationAdvanced operations managementIntroduction to advanced operations managementProduction methodsEfficiency and lean productionBenefits and challenges of growthMaintaining quality assurance in growing businesses
About the Author(s): Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).
Readership: Students following the AQA specification for a GCSE in Business Studies
