Summary:
This new edition of the successful GCSE Business textbook offers the most reliable and accessible textbook on the market for the new suite of Edexcel GCSE Business specifications due for first teaching in September 2009.

Fully trialled during the successful course pilot, this resource covers and fully supports the Building a Business option to be taught in Year 2 of the Edexcel GCSE Business qualification.

The book is written in a lively and accessible manner by the leading author and authority on Business Education in the UK.

This text ensures that students will study the correct topics to the appropriate level of depth required by the specification, and will motivate and prepare them to achieve the best possible results.

Key features of the text include:

Numerous activities and exercises for classroom and homework use;

Lots of real-life case studies and examples to motivate and engage students;

Exam tips and exam-style questions to prepare students for the exam;

Accompanying Dynamic Learning CD-ROM Network Edition provides full interactive classroom and assessment support.

• Extremely well-known author
• Dynamic Learning Network Edition in support of the textbook
• The book has already been a success with the pilot, an advantage which competing textbooks will not have.
• Includes a range of classroom activities, differentiated for separate ability levels.
• This new edition includes additional classroom support.

Table of Contents:
Section 1 MARKETING
1 Market Research
2 Product trial and repeat purchase
3 Product life cycle
4 Boston Matrix
5 Branding
6 Marketing Mix
Section 2 MEETING CUSTOMER NEEDS
7 Introduction to Meeting customer needs
8 Design and R&D
9 Managing Stock
10 Managing Quality
11 Cost effective operations
12 Effective customer service
13 Consumer protection
Section 3 EFFECTIVE FINANCIAL MANAGEMENT
14 How to improve cash flow
15 How to improve profit
16 Break-even
17 Financing Growth
Section 4 EFFECTIVE PEOPLE MANAGEMENT
18 Organisational structure
19 Motivation
20 Communication
21 Remuneration
Section 5 THE WIDER WORLD
22 Ethics
23 Environmental issues
24 Economic issues
25 The government and the EU

About the Author(s):
Ian Marcousé is a senior examiner for Business Studies for a major awarding body and an experienced teacher. He is Founding Editor of Business Review magazine. Michelle Billington is Senior Learning Manager of Business, Enterprise and ICT at Moor Park Business and Enterprise School, Preston. Louise Stubbs is Assistant Headteacher at Great Sankey High School, Warrington.

Readership:
Students of GCSE