CCEA Business Studies for GCSE, 2nd Edition

Summary:

Specifically written to deal with the requirements of the new specification, CCEA Business Studies for GCSE is an invaluable text for students of CCEA GCSE Business Studies. It is also suitable for the business studies elements of CCEA GCSE Applied Business or Business and Communication Systems.

Highly illustrated in full colour, the book is packed full of graphics, diagrams and illustrations to add variety and interest to the written material. Clearly structured, each section provides comprehensive coverage of its subject matter in manageable units.

Key features include:

           Important terms highlighted throughout

           Text illustrated with examples based on current business practice in Northern Ireland

           Topics encouraging discussion and debate

           Activities allowing students to work at their own pace, ensuring a full understanding of each topic

           Advice on how to answer exam questions.

Table of Contents:
Business start-up
Entrepreneurs
Resources of business
Private sector ownership
Other forms of business ownership
Sources of finance
Mission statement and business aims
Stakeholders
Production
Types of production
Methods of production
Location of production
Quality assurance
Health and safety
Marketing
Market research
Introduction to the marketing mix - price
The marketing mix - promotion
The marketing mix - place
The marketing mix - product
Finance
Cash flow forecasts
Financial accounts and balance sheet
Interpretation of accounts using ratios
Breakeven
Managing people
Recruitment
Selection
Training
Motivation
Appraisal
Business growth
Business growth
International growth
E-commerce
Business plan
Business plan
Assessment objectives and command words

About the Author(s):

Hope Kerr is Chief Examiner for a major awarding body and a highly experienced teacher and examiner in Northern Ireland.