OCR Business Studies for GCSE, 2nd edition

Summary:
OCR Business Studies for GCSE, 2nd edition, is endorsed by OCR for use with the GCSE Business Studies specification. This new edition of the popular and bestselling textbook is completely revised to meet the requirements of the new OCR specification. Written by three highly experienced authors and examiners, it covers all elements of the specification and includes support for the controlled assessment requirements.

Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students giving them the best chance of success.

Key features:

* Numerous activities and exercises for classroom and homework use
* A range of activity levels ensure that the text is suitable for candidates of all ability levels
* Lots of real-life case studies and examples to motivate and engage students
* Exam style questions and tips from examiners help to prepare students for the exam
* An accompanying Dynamic Learning Network Edition DVD-ROM (ISBN: 9780340983485) is also available, offering a huge range of interactive classroom support.

• Highly experienced authors and examiners who know exactly what is required of students and teachers.

• Endorsed by OCR for use with the OCR GCSE  Business Studies specification

• Includes numerous real life case studies to illuminate theory and inspire students
• The text will be highly accessible in full colour with a large number of photos and illustrations, so that students will be engaged and motivated during study
• Packed with exam features and tips so that students will have excellent preparation for the exam
• Includes focus and guidence on the new controlled assessment

Table of Contents:
Part 1: Marketing and enterprise
Introductory activity
Requirements of the Controlled Assessment
Marketing
Analysing the market
Market research and data collection
The marketing mix
Price
Product
Place and e-commerce
Promotion
Enterprise
Enterprise
Business planning
Part 2: Business and people
Introductory activity
Requirements of the examination
Business
Types of business activity
Business objectives and the role of stakeholders
Organisation, growth and location of business
Sole proprietors and partnerships
Private and public limited companies
Other types of business organisation
People
Employment and retention
Motivation
Training
Employment law and trade unions
Organisation and communication
Part 3: Production, finance and external business environment
Introductory activity
Requirements of the examination
Production
Types and control of production
Quality and productivity
Finance
Revenues, costs and break-even
Sources of finance
Profit
Cash flow
External business environment
Competition
Business ethics
Environmental influences on business
Government and business - demand
Globalisation
Government and business - supply
The European Union
Index

About the Author(s):
Peter Kennerdell is Assistant Head Teacher at John Port School, Derby. He is a deputy chair of examiners for a major awarding body.

Alan Williams is chief examiner for a major awarding body.

Mike Schofield is Assistant Head Teacher at Maricourt High School, Merseyside. He is a principal examiner for a major awarding body.

Readership:
Business studies students taking the OCR course