Summary:
OCR Business Studies for GCSE, Dynamic Learning Network Edition offers groundbreaking digital support to the new edition of the popular and bestselling textbook.

Animated presentations which enable your students to understand the key examination techniques
* Over 100 interactive activities: fun and lively exercises to introduce and reinforce key concepts
* 45 short video case studies to illustrate key business concepts
* Worksheets to support the video case studies giving you ideas for integrating the video into your lessons
* Answers to all of the activitives in the student book
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Written by highly experienced authors and examiners, this resource will enrich lessons and give exceptional preparation for students taking the exam.

• Highly experienced authors and examiners who know exactly what is required of students and teachers
• 100 interactive activities offer fun and lively exercises to introduce and re-inforce key concepts and will ensure students remain engaged and motivated
• 45 video case studies and classroom worksheets to illustrate key business concepts
• Powerful help for your planning with our Dynamic Learning lesson builder functionality
• Compatible with VLEs

Table of Contents:
Part 1: Marketing and enterprise
Analysing the market
Market research and data collection
The marketing mix
Price
Product
Place and e-commerce
Promotion
Enterprise
Business planning
Section answers, tutorials and classroom activities
Part 2: Business and people
Types of business activity
Business objectives and the role of stakeholders
Organisation, growth and location of business
Sole proprietors and partnerships
Private and public limited companies
Other types of business organisation
Employment and retention
Motivation
Training
Employment law and trade unions
Organisation and communication
Section answers, tutorials and classroom activities
Part 3: Production, finance and external business environment
Types and control of production
Quality and productivity
Revenues, costs and break-even
Sources of finance
Profit
Cash flow
Competition
Business ethics
Environmental influences on business
Government and business - demand
Globalisation
Government and business - supply
The European Union
Section answers, tutorials and classroom activities

About the Author(s):
Peter Kennerdell is Assisstant Head Teacher at John Port School in Derby. He is a deputy chair of examiners for a major awarding body.

Alan Williams is a chief examiner for a major major awarding body.

Mike Schofield is Assistant Head Teachers at Maricourt High School in Liverpool. He is principal examiner for a major major awarding body.

Readership:
Teachers of OCR GCSE Law course