Summary:
This new edition of the successful GCSE Business textbook offers the most reliable and accessible textbook on the market for the new suite of Edexcel GCSE Business specifications due for first teaching in September 2009.

This resource covers and fully supports Unit 1, the core Small Business unit that is common to the Year 1 teaching of all Edexcel GCSE Business qualifications.

The book is written in a lively and accessible manner by the leading author and authority on Business Education in the UK, who knows exactly what is required for the teaching of the new specification.

This text ensures that students will study the correct topics to the appropriate level of depth required by the specification, and will motivate and prepare students to achieve the best possible results.
Key features of the text include:

Numerous activities and exercises for classroom and homework use
Lots of real-life case studies and examples to motivate and engage students

Exam tips and exam-style questions to prepare students for the exam
Accompanying Dynamic Learning CD-ROM Network Edition provides full interactive classroom and assessment support.

• Extremely well-known author.
• Dynamic Learning Network edition in support of the student book.
• The book has already been a success with the pilot, an advantage which competing textbooks will not have.
• Includes a range of classroom activities, differentiated for separate ability ranges.
• Now with additional examination support.

Table of Contents:
Using this book
Acknowledgements
Section 1: Spotting a Business Opportunity
1. An introduction to business enterprise
2. Understanding customer needs
3. Customer demand
4. Market mapping
5. Competition – role and limitations
6. Analysing competitor strengths and weaknesses
7. Understanding the need to add value
8. Invention and innovation
9. Assessing a franchise opportunity
Section 2: Showing Enterprise
10. Introduction to enterprise skills
11. Thinking creatively
12. Deliberate creativity
13. Business risks and rewards
14. Calculated risks
15. Other enterprise qualities
Section 3: Putting a Business Idea into Practice
16. Introduction to getting it right
17. Estimating revenue
18. Estimating costs
19. Calculating and using profit
20. The role and importance of cash
21. Forecasting cash flow
22. Raising finance
23. Objectives when starting up
Section 4: Making the Start-up Effective
24. Introduction to effective start-up
25. Customer focus and the marketing mix
26. Is the customer always right?
27. Limited versus unlimited liability
28. Start-up legal and tax issues
29. Effective, on-time delivery
30. Recruiting the right staff
31. Staff training
32. Motivation
Section 5: Understanding the Economic Context
33. Introduction to the economic context
34. Demand and supply
35. Prices in commodity markets
36. Interest rates
37. Exchange rates
38. Changes in economic activity
39. Forecasting economic activity
40. Stakeholders
41. The effect of business and economic activity on stakeholders

About the Author(s):
Ian Marcousé is a former senior examiner for Business Studies for a major awarding body, and an experienced teacher. He is Founding Editor of Business Review magazine.

Readership:
Students of GCSE

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