Summary: AQA Business for GCSE: Setting up a Business, Dynamic Learning Network Edition offers groundbreaking digital support to the new textbook.This resource includes:Personal Tutor presentations, enable you to understand the key examination techniques80 interactive activities: fun and lively exercises to introduce and reinforce key concepts. These will ensure students remain engaged and motivatedVideo case studies and classroom worksheets. Key business concepts are illustrated by five-minute film clips.PowerPoint presentationsSearchable digital copy of the student bookStudent and teacher log-ins.Written by highly experienced authors and examiners, this exceptional resource will enrich lessons and give exceptional preparation for students taking the exam.
Personal Tutor presentations offering detailed examination advice and guidance80 interactive activities offer fun and lively exercises to introduce and reinforce key concepts. These will ensure students remain engaged and motivatedKey business concepts are illustrated by a number of short five minute film clips, supported by worksheetsPowerful help for your planning with our Dynamic Learning lesson builder functionalityThe two authors are highly experienced: they know exactly what is required of students and teachersCompatible with VLEs
Table of Contents: Defining business and enterpriseWhat is business?The nature of marketsTaking risks – enterpriseReducing the risks of starting a business: FranchisingBusiness aims and objectivesStarting a businessStakeholdersPlanning an enterpriseTypes of business structure – unlimited liabilityLimited liability companiesBusiness location decisionsMarketingResearching the marketMarketing mix elements and priceMarketing mix elements and productMarketing mix elements and promotionMarketing mix elements and placeFinanceSources of financeBusiness supportKeeping accountsMaking a profitManaging cash flowPeople in businessesRecruiting staffRewarding staffMotivating employeesStaff and the lawOther legal responsibilities of businessOperations managementProducing a goodProviding a serviceSmall businesses and ICTThe importance of customer serviceProtecting the consumerDefining business and enterpriseWhat is business?The nature of marketsTaking risks – enterpriseReducing the risks of starting a business: FranchisingBusiness aims and objectivesStarting a businessStakeholdersPlanning an enterpriseTypes of business structure – unlimited liabilityLimited liability companiesBusiness location decisionsMarketingResearching the marketMarketing mix elements and priceMarketing mix elements and productMarketing mix elements and promotionMarketing mix elements and placeFinanceSources of financeBusiness supportKeeping accountsMaking a profitManaging cash flowPeople in businessesRecruiting staffRewarding staffMotivating employeesStaff and the lawOther legal responsibilities of businessOperations managementProducing a goodProviding a serviceSmall businesses and ICTThe importance of customer serviceProtecting the consumer
About the Author(s): Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).
Readership: Teachers and students of GCSE Business courses
