Summary:

The third edition of the bestselling textbook, AQA Business Studies for A2 has been fully revised and updated in keeping with the new AQA specification. Written by two highly experienced authors and examiners, this popular textbook continues to be a favourite of students and teachers for its accessible, engaging style.

This edition includes a free Dynamic Learning Student CD-Rom which offers a wealth of additional activities and exercises to help students revise and consolidate their learning.

· An established text fully revised to reflect the new AQA specifications

· Written by a Chief Examiner and Principal Examiner for a major examining board

· Written in straightforward language making it easy for students to grasp difficult concepts

· Full of case studies to bring the subject to life

Table of Contents:
Introduction
Unit 3
Introduction to Unit 3: Functional objectives and strategies
Section 1: Financial strategies and accounts
Chapter 1: Understanding financial objectives
Chapter 2: Using financial data to measure performance
Chapter 3: Interpreting published accounts
Chapter 4: Selecting financial strategies
Chapter 5: Making investment decisions
Section 2: Marketing strategies
Chapter 6: Understanding marketing objectives
Chapter 7: Analysing markets and marketing
Chapter 8: Selecting marketing strategies
Chapter 9: Developing and implementing marketing plans
Section 3: Operational strategies
Chapter 10: Understanding operational objectives
Chapter 11: Scale and resource mix
Chapter 12: Innovation
Chapter 13: Location
Chapter 14: Lean production
Section 4: Human resource strategies
Chapter 15: Understanding human resource objectives and strategies
Chapter 16: Developing and implementing workforce plans
Chapter 17: Competitive organisational structures
Chapter 18: Effective employer–employee relations
Unit 3 assessment
Unit 4
Introduction to Unit 4: Corporate aims and objectives
Section 5: Assessing changes in the business environment
Chapter 19: Business and the economic environment
Chapter 20: Business and the political and legal environment
Chapter 212: Business and the social environment
Chapter 22: Business and the technological environment
Chapter 23: Business and the competitive environment
Section 6: Managing change
Chapter 24: Internal causes of change
Chapter 25: Planning for change
Chapter 26: Key influences on the change process: leadership
Chapter 27: Key influences on the change process: culture
Chapter 28: Making Strategic Decisions
Chapter 29: Implementing and Managing Change
Unit 04 Assessment

About the Author(s):

Malcolm Surridge is Chief Examiner for A Level Business Studies for a leading awarding body.

Andrew Gillespie is Principal Examiner for A Level Business Studies for a leading awarding body.