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Edexcel AS Business Studies/Economics & Business Student Unit Guide: Unit 1 Developing New Business Ideas
Brian Ellis

Paperback
£7.99

ISBN: 9780340971086
Published: 29/08/2008
Extent: 80 pages
Illustrations: Black and white illustrations


 
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Summary:
Student Unit Guides are perfect for revision. Each guide is written by an examiner and explains the unit requirements, summarises the relevant unit content and includes a series of specimen questions and answers.

There are three sections to each guide:

Introduction – includes advice on how to use the guide, an explanation of the skills being tested by the assessment objectives, an outline of the unit or module and, depending on the unit, suggestions for how to revise effectively and prepare for the examination questions.

Content Guidance – provides an examiner’s overview of the module’s key terms and concepts and identifies opportunities to exhibit the skills required by the unit. It is designed to help students to structure their revision and make them aware of the concepts they need to understand the exam and how they might analyse and evaluate topics.

Question and Answers – sample questions and with graded answers which have been carefully written to reflect the style of the unit. All responses are accompanied by commentaries which highlight their respective strengths and weaknesses, giving students an insight into the mind of the examiner.


  • A revision guide specifically written to meet the requirements of the unit

  • Written by an examiner with commentary on key points and concepts 

  • Features specimen questions and answers, together with examiner's comments


Table of Contents:
Introduction
About this guide
How to use this guide
The assessment objectives
Exam format
Planning your revision
Tackling multiple-choice questions
Tackling structured data–response questions
Command words
Content Guidance
About this section
Characteristics of successful entrepreneurs
Identifying a business opportunity
Evaluating a business opportunity
Economic considerations
Financing the new business idea
Measuring the potential success of a new business idea
Putting a business idea into practice
Questions and Answers
About this section
Sample structured multiple-choice questions
Structured data–response questions
Toolkit Glossary


About the Author(s):
Brian Ellis is a teacher and curriculum developer and a chair of examiners for several business and economics courses.


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