Hodder Education
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Teach Yourself Your Evening Class: Starting a Small Business
Vera Hughes,David Weller

Book & CD Pack
£49.99 £29.99

ISBN: 9780340969298
Published: 25/07/2008
Extent: 364 pages
Illustrations: Diagrams


 
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Summary:

AT LAST, AN EFFECTIVE, FUN AND GREAT VALUE ALTERNATIVE TO PART-TIME COURSES



Want to do an evening class but can't find the time?
Put off by the cost of part-time courses?
Looking for a course that takes you deep into the subject you love?

Your Evening Class is a brand new, in-depth course package, designed to suit your lifestyle without emptying your wallet. Its unique teaching method will give you an in-depth understanding of the essential skills you need to set up and manage your small business, at a time and pace that suit you.

Flexible 
A year's worth of lessons in ten workbooks for you to follow at your own pace, with lots of practical exercises.

Personal
Our unique audioteach method features the voices of real tutors, Vera Hughes and David Weller. They will guide you through your course over approximately 50 units of audio material, giving you tips and advice based on their many years of small business experience and helping you to avoid common mistakes and pitfalls.

Content-rich

Your Small Business course also contains an exclusive guide to trading on eBay and sample business plans.

Sociable
Exclusive access to a dynamic online community of fellow learners, with additional exercises and answers to common questions.

Great value
A year's worth of learning for less than the price of a term at a college.

Be inspired and make the most of your free time.



This pack contains:
- 10 workbooks of 5 - 7 lessons each
- 5 audio CDs
- A 160-page paperback small business extras guide.



- Your password for exclusive access to a bespoke online community.



  • Economical  A year's worth of classes for less than the price of one term and you're more likely to get your money's worth as you're doing it when its convenient for you.
  • Convenient   You're way too busy to be tied down once a week, on a prescribed day, at a prescribed time.
  • Time-saving   The course will also take you far less time than a formal course, as you don't have to travel and you can learn in smaller chunks to suit your lifestyle.
  • High success rate You can go down the pub, look after the kids at short notice and still do your course when it's more convenient. Your personal tutor will motivate you throughout the course.
  • Community  Extend your knowledge and meet other learners online.


Table of Contents:
TUTORIAL WORKBOOKS/AUDIO TUTORIALS
Tutorial 01 – The First Step: your product or service and you
Tutorial 02 – Starting up
Tutorial 03 – Your Image
Tutorial 04 – Marketing
Tutorial 05 – Business and Personal Finance
Tutorial 06 – The Office
Tutorial 07 – Selling
Tutorial 08 – Balancing Life and Customer Service
Tutorial 09 – Employing Others
Tutorial 10 – The Professionals and Business Plans


About the Author(s):
Vera Hughes and David Weller started their own business in 1980 and have wide experience of many areas of commerce. In addition to the phenomenally successful 'teach yourself setting up a small business' they have written a number of books on retailing.


Readership:
Adults wanting a total evening-class package but who can't commit to the weekly classes.


Reviews:

'Great for hands-on individuals who like to break their projects down into delectable bites and who are looking for an interactive resource... If you like the evening class mentality but feel the logistics would be a nightmare, this package brings the part-time course concept to your home in true twenty-first century style.'

The City Magazine

"great content at amazing value"

Executive Magazine


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