Summary:
This new edition of the bestselling book by Ian Marcouse and a team of experienced business studies writers has been fully revised and revamped. Intelligently written, it explains key business principles and concepts in a straightforward way and provides ample opportunity for students to test their learning through exercises and data response questions. Now in full colour, the new edition features: host of topical new case studies issues for analysis new page design interactive .

• Edited by Ian Marcousé, best-selling author and entrepreneur, with years of experience in what students need to know in order to understand Business Studies and succeed in exams
• Interactive Dynamic Learning CD-ROM includes additional features and activities to help with revision and self-assessment
• New improved page design making the book more accessible
• Fully revised and updated with current and motivating content
• New and topical case studies put theory into context and aid understanding
• In full colour with additional illustrations

About the Author(s):
Ian Marcousé is a best-selling Business Studies author and an entrepreneur.

Malcolm Surridge is Chief Examiner for AS/A2 Business Studies for a leading awarding body, teacher and author.

Andrew Gillespie is Principal Examiner for AS/A2 Business Studies for a leading awarding body, teacher and author.

Barry Martin is a former Principal Examiner for AS/A2 Business Studies for a major awarding body.

Nigel Watson is Head of Business Studies at Old Palace School and an established author.

Andrew Hammond is Senior Examiner for AS Business Studies for a major awarding body and Head of Business at Darrick Wood School.

Marie Brewer is Senior Examiner for A level Business Studies for a major awarding body and an established author.

Readership:
A level students who want a single book; pre-university; IB; HE

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