Summary:
Public speaking, communication and presenting with power can all be terrifying prospects, however experienced you become, and cultivating a charismatic persona in our working lives is a priceless skill. This is a humorous and incisive piece of observation by Dave Gillespie and Mark Warren which demonstrates the right and wrong level of status to adopt for our business lives. Whilst remaining fun, The Clinton Factor is an enlightening read that concentrates on three areas of communicating in which Bill Clinton excels: STORY: Does Bill tell a good story? He certainly does but this is not just about little fibs or great whoppers! The Clinton Factor outlines storytelling as our basic language and focuses on the technical aspects of structure, flow, edit and journey. Learn how to have faith in your material - if you do not believe in your story don’t tell it! STATUS: Adopting the right level of status to communicate effectively is crucial. We don’t want to apologise for ourselves but on the other had we don’t want to appear aloof or arrogant - hitting the middle channel that Clinton does makes us open, receptive and strong. FOCUS: When we see Clinton speak we feel that he is sharing something of himself with us - this is partly because of his level of status but it is also because of his clever management of his audience’s focus. Including a fascinating discussion of 'Stanislavski's Circle's of Concentration', and taking lessons from some leading Hollywood method actors and many famous performances, this really is a unique approach to honing your communication skills as well as a gripping read.

Lively, engaging and practical, with fascinating references to famous politicians, actors and seminal films this book shows you how to communicate like the greats and to gain confidence in every aspect of your life.

• Written by two very successful showbusiness writers, one of whom is a well-known actor in the theatre and on TV.
• Lively, engaging and practical, with fascinating references to famous politicians, actors and seminal films this book shows you how to communicate like the greats and to gain confidence in every aspect of your life.
• Based on the authors' real life experience in coaching public figures in communication skills.
• Publishing timed to coincide with US presidential election
• Accessible and portable to fit in with a busy work life.

Table of Contents:
foreword by Chris Cramer - former president CNN International
foreword by Jeremy Thompson - Presenter Sky News
about the authors
Quotes
part one introducing Bill Clinton
02 about William Jefferson Clinton
03 what is a story?
04 getting the story right
05 the importance of good structure
06 does the story work?
07 edit, edit and edit again
08 bring it to life
09 rhetoric and oratory today
10 the 50-word story and the 50-word review
11 what is status?
12 physical status
13 vocal status
14 emotional status
15 mental status
16 status in business
17 Bill on the boards
18 status in life
19 star status
20 what is focus?
21 the world is a circle
22 the focus switchers
23 directing the movie
24 grasping the concept
appendices
appendix 01 Hillary Rodham Clinton
appendix 02 story, status, focus – and PowerPoint®
appendix 3 famous speeches
nomination acceptance speech at the Democratic National Convention
speech at the annual White House prayer breakfast 11 September 1998
national farewell speech 18 January 2001
'we shall fight on the beaches' 217
'ich bin ein Berliner' 219
'magnanimous in victory' 221
taking it further 223
index 226

About the Author(s):
The actor, David Gillespie and writer, Mark Warren have many acting and writing credits between them in TV, film and stage.

They are also partners in The Speechworks, which specialises in one-to-one presentation skills training for public figures, sports personalities, board directors and senior executives.

Readership:
Anyone wanting to become a more charismatic and confident communicator or anyone interested in learning about how a world-famous figure works.