Summary:
Revised and updated to meet the needs of A2 students following the new specification, this textbook provides thorough coverage of both units and matches the structure of the course precisely. It includes a wide range of detailed case studies to help students apply their understanding to real business contexts. Guidance on exam technique and sample exam-style questions, together with graded answers and detailed commentaries are available online.
AQA A2 Business Studies includes the following special features:
Key terms — clear and concise definitions
Practice exercises — short-answer questions to assist and test learning
Exam-style questions — excellent for exam preparation
Examiner’s voice — invaluable exam advice
Did you know? — useful insights to facilitate understanding
Fact files — topical examples from the world of business
Questions and answers — graded responses to specimen questions
This comprehensive, highly accessible, exam-focused text is essential reading for all AQA A2 Business Studies students.
An accompanying Teacher Guide, available for purchase by teachers, offers answers to the practice exercises and exam-style questions as well as providing a range of classroom support materials. Two unit-specific Student Workbooks are also available, providing additional exercises and a set of teacher notes.

• Packed with up-to-date case studies to help students apply understanding to real business contexts
• Features exam-style questions, differentiated for a range of abilities
• All key terms clearly defined together with invaluable examiner advice
• Free online support with case study questions and answers plus commentaries

Table of Contents:
Strategies for success
Functional objectives and strategies
Using objectives and strategies
Functional strategies and accounts
Understanding financial objectives
Using financial data to measure and assess performance
Interpreting published accounts
Selecting financial strategies
Making investment decisions
Marketing strategies
Understanding marketing objectives
Analysing markets and marketing
Selecting marketing strategies
Developing and implementing marketing plans
Operational strategies
Understanding operational objectives
Operational strategies: scale and resource mix
Operational strategies: innovation
Operational strategies: location
Operational strategies: lean production
Human resource strategies
Understanding HR objectives and strategies
Developing and implementing workforce plans
Competitive organisational structures
Effective employer/employee relations
The business environment and managing change
Corporate aims and objectives
Understanding mission, aims and objectives
Relationship between businesses and the economic environment
Relationship between businesses and the political and legal environment
Relationship between businesses and the social environment
Relationship between businesses and the technological environment
Relationship between businesses and the competitive environment
Managing change
Internal causes of change
Planning for change
Key influences on the change process: leadership
Key influences on the change process: culture
Making strategic decisions
Implementing and managing change

About the Author(s):
John Wolinski is a Principal Examiner and editor of one of the Business Studies Student Unit Guide series published by Philip Allan Updates. Gwen Coates was a Chair of Examiners and an Editor of Business Review magazine for 7 years. Both authors have 20 years’ examining and teaching experience