OCR AS Business Studies (Second Edition)

Summary:
Revised and updated to meet the needs of the new specification, this textbook provides thorough unit-by-unit coverage and matches the structure of the course precisely. It includes a wide range of detailed case studies to help students apply their understanding to real business contexts. Guidance on exam technique and sample exam-style questions, together with graded answers and detailed commentaries are available online.

OCR AS Business Studies includes the following special features:
Key terms -- clear and concise definitions
Case studies -- excellent for exam preparation
Practice questions -- short- and long-answer questions to assist and test learning
Group tasks -- great for stimulating debate
Examiner's voice -- invaluable exam advice
Further sources -- topical websites
Questions and answers -- graded responses to specimen questions

This highly accessible, exam-focused text is essential reading for all OCR AS Business Studies students.

An accompanying Teacher Guide, available for purchase by teachers, offers answers to the practice questions as well as providing a range of classroom support materials.

• Packed with up-to-date case studies to help students apply understanding to real business contexts
• Features exam-style questions, differentiated for a range of abilities
• All key terms clearly defined together with invaluable examiner advice
• Free online support with case study questions and answers plus commentaries

Table of Contents:
Unit F291 An Introduction to Business
The nature of business
Chapter 1 The role of business
Chapter 2 Stakeholders
Chapter 3 Business resources
Chapter 4 Finance
Chapter 5 Human resources
Chapter 6 Market research
Chapter 7 Sampling
Classification of business
Chapter 8 Classification of business
Chapter 9 Measuring the size of a business
Objectives
Chapter 10 Objectives
The market
Chapter 11 The market
Other influences
Chapter 12 Technology
Chapter 13 Social demographics
Chapter 14 Ethics and corporate social responsibility
Case study for Unit F291
Unit F292 Business Functions
Marketing
Chapter 15 Marketing objectives and strategy
Chapter 16 Marketing
Chapter 17 Market segmentation, share and growth
Chapter 18 Products
Chapter 19 Price
Chapter 20 Distribution
Chapter 21 Promotion
Chapter 22 Elasticity of demand
Accounting and finance
Chapter 23 Budgets
Chapter 24 Cash flow
Chapter 25 Costs
Chapter 26 Contribution
Chapter 27 Breakeven analysis
Chapter 28 Investment appraisal
Chapter 29 Profit and loss
Chapter 30 Balance sheets
People in organisations
Chapter 31 Labour turnover
Chapter 32 Theories of motivation
Chapter 33 Methods of motivation
Chapter 34 Leadership
Chapter 35 Organisational structures
Operations management
Chapter 36 The scale of operation
Chapter 37 Organising production
Chapter 38 Lean production
Chapter 39 Quality
Chapter 40 Stock control
Chapter 41 Quality assurance, kaizen and benchmarking
Chapter 42 Just-in-time and waste management
Case study for Unit F292

About the Author(s):
Andy Mottershead is Head of Business Studies and Economics at Tettenhall College, Wolverhampton, and a Principal Examiner and Reviser. Steve Challoner is Head of Business Studies and Economics at Bromsgrove School, a Principal Examiner, Reviser and Senior Moderator and a regular contributor to Business Review magazine. Alex Grant is Head of Business Studies and Economics at Aylesbury Grammar School, has been a Senior Examiner for over 10 years and is now a Principal Examiner and a regular contributor to Business Review magazine.