Paperback

Published: 25/04/2008

Extent: 400 pages

Illustrations: 90

 

Send to a friend

Summary:
AQA Business Studies for AS, third edition, is the new edition of the bestselling book edited by Ian Marcousé.

Fully updated to take into account the new AQA specification, it is now in full colour with a CD-ROM, making it a vital part of the route to success at AS level. The new edition is full of features designed to enhance students' analytical skills and revision techniques. It also contains a wealth of case studies to ensure that the subject is put into context.

The Dynamic Learning CD-ROM gives valuable help with learning and revision in an engaging format. It includes a fully searchable digital version of the entire text of the book plus additional features, activities and revision exercises.

• A best-selling text now updated, in full colour and with more illustrations
• Includes an interactive Dynamic Learning CD-ROM with the complete, searchable text of the book plus extra activities and features
• Great author team including Principal and Senior Examiners from a major awarding body
• Fully revised to take into account the new AQA specification
• Updated and additional case studies to ensure that students can apply their knowledge
• Improved page design

Table of Contents:
1. Starting a business
Successful business start-up: who, why and how?
Identifying business opportunities
Risk, rewards and objectives
Business plans
Assistance, guidance and help for start-up
Choosing the right legal structure
2. Getting the start-up right
Market research
Analysing market research data
Sources of finance
Business location
Employing people
Starting production
3. Financial planning
Calculating costs, revenues and profit
Break-even analysis
Cash flow management
Setting budgets
Risks in business start-up
AQA Unit 1 test yourself: mock exam
4. Finance
Using budgets
Improving cash flow
Profit improvements and profit margins
Distinguishing profit from cash flow
Integrated profit
5. People in business
Introduction to people in organisations
Organisational structure
Recruitment and training
Motiviation in theory
Putting theory into practice
Integrated people in organisations
6. Operations management
Introduction to operations
Developing effective customer service
Effective quality management
Working with suppliers
Capacity utilisation
Making operational decisions
Using IT in operations
Integrated operations management
7. Marketing and the competitive environment
Effective marketing
Niche versus mass marketing
Marketing mix
Product and product differentiation
Product life cycle and portfolio
Promotion
Pricing
Marketing and competitiveness
Integrated marketing
8. AS exam success
A grade business concepts for AS
Tackling AQA Unit 1
Tackling AQA Unit 2
AQA Unit 2 test yourself: mock exam

About the Author(s):
Ian Marcousé is a consultant to QCA and the BBC. Each of the other authors is an Examiner, Principal Examiner or Chief Examiner of Business Studies for a major awarding body.

Readership:
AQA AS Business Studies students

Reviews: