Summary:
The Teacher Guide accompanies the AQA A2 Business Studies (2nd Edn) textbook. It offers answers to the practice exercises and exam-style questions as well as providing a range of classroom support materials including a PowerPoint presentation.

• Fully photocopiable
• Free CD-ROM
• Supports the textbook content

Table of Contents:
Introduction
Unit 3: Strategies for success
Functional objectives and strategies
Using objectives and strategies
Functional strategies and accounts
Understanding financial objectives
Using financial data to measure and assess performance
Interpreting published accounts
Selecting financial strategies
Making investment decisions
Marketing strategies
Understanding marketing objectives
Analysing markets and marketing
Selecting marketing strategies
Developing and implementing marketing plans
Operational strategies
Understanding operational objectives
Operational strategies: scale and resource mix
Operational strategies: innovation
Operational strategies: location
Operational strategies: lean production
Human resource strategies
Understanding HR objectives and strategies
Developing and implementing workforce plans
Competitive organisational structures
Effective employer/employee relations
The business environment and managing change
Corporate aims and objectives
Understanding mission, aims and objectives
Assessing changes in the business environment
Relationship between businesses and the economic environment
Relationship between businesses and the political and legal environment
Relationship between businesses and the social environment
Relationship between businesses and the technological environment
Relationship between businesses and the competitive environment
Managing change
Internal causes of change
Planning for change
Key influences on the change process: leadership
Key influences on the change process: culture
Making strategic decisions
Implementing and managing change

About the Author(s):
John Wolinski is a Principal Examiner and editor of one of the Business Studies Student Unit Guide Series published by Philip Allan Updates.

Gwen Coates was a Chair of Examiners and an Editor of Business Review magazine for 7 years. Both authors have 20 years’ examining and teaching experience.