Summary:
Student Unit Guides are perfect for revision. Each guide is written by an examiner and explains the unit requirements, summarises the relevant unit content and includes a series of specimen questions and answers.

There are three sections to each guide:

Introduction – includes advice on how to use the guide, an explanation of the skills being tested by the assessment objectives, an outline of the unit or module and, depending on the unit, suggestions for how to revise effectively and prepare for the examination questions.

Content Guidance – provides an examiner’s overview of the module’s key terms and concepts and identifies opportunities to exhibit the skills required by the unit. It is designed to help students to structure their revision and make them aware of the concepts they need to understand the exam and how they might analyse and evaluate topics.

Question and Answers – sample questions and with graded answers which have been carefully written to reflect the style of the unit. All responses are accompanied by commentaries which highlight their respective strengths and weaknesses, giving students an insight into the mind of the examiner.

• A revision guide specifically written to meet the requirements of the unit
  

• Written by an examiner with commentary on key points and concepts
  

• Features specimen questions and answers, together with examiner's comments
  

• A revision guide specifically written to meet the requirements of the unit
  

• Written by an examiner with commentary on key points and concepts
  

• Features specimen questions and answers, together with examiner's comments
  

Table of Contents:
Introduction
About this guide
Aims of the AS qualification
Unit 2 (BUSS2): Managing a business
Assessment
Skills requirement of a question
Opportunities for evaluation in Unit 2
Revision strategies
Content Guidance
About this section
Finance
Using budgets
Improving cash flow
Measuring and increasing profit
People in business
Improving organisational structures
Measuring the effectiveness of the workforce
Developing an effective workforce: recruitment, selection, training
Developing and retaining an effective workforce: motivating employees
Operations management
Making operational decisions
Developing effective operations: quality
Developing effective operations: customer service
Working with suppliers
Using technology in operations
Marketing and the competitive environment
Effective marketing
Designing an effective marketing mix
Using the marketing mix: product
Using the marketing mix: promotion
Using the marketing mix: pricing
Using the marketing mix: place
Marketing and competitiveness
Questions and Answers
About this section
Case Study 1: Eastburys (Finance and People in Business)
Case Study 2: Jacksons (Finance and People in Business)
Case Study 3: BMW (Operations Management)
Case Study 4: Cadbury (Marketing and the Competitive Environment)
Case Study 5: Pret A Manger, ‘Bread winners’ (all Unit 2 topics)
Case Study 6: Narinder, ‘Crisis? What crisis?’ (all Unit 2 topics)