Summary:

This third edition of AS Business Studies has been fully revised and updated to take into account the new AQA specification, ensuring that students are well equipped to tackle the new course.

The new edition of this colourful and student-friendly book includes a free Dynamic Learning CD which offers students a wealth of additional activities and exercises to help revise and consolidate their learning. The book is well known for its accessible and straightforward language, making it easy for students to grasp difficult business concepts. The CD also gives students useful hints and advice on tackling the exam and includes many model answers.

- An established text fully revised to reflect the new AQA specifications
- Written by a Chief Examiner and Principal Examiner for a major examining board
- Free Dynamic Learning CD gives valuable help with revision and learning in a fun and engaging format
- New streamlined format means it is easier than ever to find what you are looking for
- Book is written in a highly accessible manner, making it easy for students to grasp difficult concepts
- Full of real world case studies to bring the subject to life

• New edition of a best-selling text fully updated to reflect the new AQA specification
• Written by Malcolm Surridge, Chief Examiner for Business Studies for a leading awarding body, and Andrew Gillespie, Principal Examiner for Business Studies for a leading awarding body
• Free Dynamic Learning CD included, full of varied and self-assessment exercises to help students become exam-ready
• Topical case studies throughout teach students about 'real life' business
• Includes a section on how to prepare for the exam
• Written in an extremely accessible and straightforward manner

Table of Contents:
Unit 1
Starting a business
Enterprise
Generating and protecting business ideas
Franchises
Business plans
Conducting start-up market research
Understanding markets
Transforming resources into goods and services
Choosing the right legal structure
Raising finance for a start-up
Locating the business
Employing people
Planning finance
Calculating costs, revenues and profits
Using break-even analysis to make decisions
Using cash flow forecasting
Setting budgets
Assessing business start-ups
Unit One assessment
Unit Two
Finance
Using budgets
Improving cash flow
Measuring and increasing profit
People in business
Improving organisational structures
Measuring employee performance
Recruitment, selection and training
Theories of motivation
Motivation in practice
Marketing and the competitive environment
Effective marketing
Designing an effective marketing mix
Using the marketing mix: product
Using the marketing mix: pricing
Price elasticity of demand
Using the marketing mix: place
Using the marketing mix: the promotional mix
Marketing and competitiveness
Operations management
Making operational decisions
Developing effective operations: quality
Developing effective operations: customer service
Working with suppliers
Using technology in operations
Unit Two assessment

About the Author(s):
Malcolm Surridge is Chief Examiner for AS/A2 Business Studies for a leading awarding body, teacher and author.

Andrew Gillespie is Principal Examiner for AS/A2 Business Studies for a leading awarding body, teacher and author.

Readership:
Lower level AS students following the AQA syllabus

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