Summary:
This book provides comprehensive coverage of the core and most popular optional units of the BTEC National in Travel and Tourism Award, Certificate and Diploma. Published in full colour and written to cover the new 2007 specifications, BTEC National Travel and Tourism brings your studies to life with numerous illustrations, exercises, definition boxes, review questions and summaries. Each chapter contains practical activities that put theory into practice and generate data for use in assignments as well as sample case studies.
Fifteen compulsory and optional units are covered in detail providing you with the knowledge you need to succeed in your BTEC National. A free supporting CD-ROM completes the package with learning outcomes and useful web links for the less widely studied options whilst a teacher's CD-ROM with a wealth of extra resources to complement the book is also available.

• Covering the core units and most popular optional units of the 2007 specifications
• Free student's CD-ROM includes useful web links and learning outcomes for all modules
• Includes indepth case studies
• Numerous additional activities help generate data for assigments
• Complemented by a Teacher's CD-ROM

Table of Contents:
Acknowledgements
Investigating travel and tourism
The business of travel and tourism
The UK as a destination
Customer service in travel and tourism
Marketing travel and tourism products and services
Preparing for employment in the travel and tourism industry
The European travel market
Long-haul travel destinations
Retail and business travel operations
Sustainable tourism development
Tour operations
Special interest tourism
Roles and responsibilities of holiday representatives
The appeal and importance of UK visitor attractions
Handling air passengers

About the Author(s):
Ursula Woodhouse is an experienced teacher and examiner.
Elise James is an experienced teacher and examiner.
Joanne Thirlaway is an experienced teacher and examiner.

Contributors:
Ronan Conway Sue Gelson

Readership:
Further Education students