Summary:

This new book, written specifically for students of Edexcel GCSE in Business Unit 4, provides an accessible introduction to Economics.

Written by a Chief Examiner for a major awarding body, this full-colour book provides all you need to get your students thinking like economists and understanding key concepts. It is written in short units that contain:
· succinct explanations of key concepts
· stimulating case studies to bring the subject to life
· a wealth of interesting activities and exercises
· colourful and attractive layout
· practice questions to prepare students for exams
· discussion points to initiate lively debate.

• The only book published specifically for the new GCSE
• The author is Chief Examiner for a major awarding body
• Interesting and stimulating case studies throughout
• Conversational tone, making a difficult subject accessible
• Colourful and highly illustrated

Table of Contents:
Thinking like an economist
Questions answers, answers questions?
The importance of perspectives
Scarcity
Choice
What is value?
Utility
Opportunity cost
Price
Markets
Market failure
Risk or certainty?
What do we mean by business success?
Measuring business success: quantitative measures
Measuring business success: qualitative measures
What do we mean by business failure?
Why do some businesses fail?
What is the economy?
What are economic problems?
Why does the economy experience problems?
What is the cost of unemployment?
What can governments do to solve economic problems?
Big or small?
Growth of firms
Internal growth
External growth
Market share and market power?
Are some firms too big?
Monopoly power: a good thing?
Monopoly power: a bad thing?
Regulating business
The role of the EU
Create or destroy?
The standard of living
Economic growth
Growth and resource use
Can there be more and more?
Sustainable growth
Externalities
Who should save the planet?
Stakeholder rights and responsibilities
External pressures on business behaviour
How should businesses behave? Corporate responsibility and ethics
Winners and losers?
The meaning of inequality
The meaning of poverty
Charities, NGOs and poverty
The role of government and international organisations in poverty reduction
Trade: the reasons, costs and benefits of trade
Exchange rates and competitiveness
Restrictions on trade
Multinationals
The role of international institutions in regulating trade
Trade or aid?

About the Author(s):
Andrew Ashwin is Chief Examiner of GCSE Business and Economics for a major awarding body. He is a content developer for Biz/ed and the author of five Unit Guides published by Philip Allan Updates and numerous articles in Business Active and Economic Review.

Contributors:
Ian Marcousé, the series editor, was Chief Examiner for AQA Business Studies A level for over 10 years, and wrote the current syllabus. He is a consultant to QCA and the BBC and Founding Editor of Business Review magazine. A leading author, his titles include the best-selling text book Business Studies.

Readership:
GCSE students taking the new Edexcel course