Book & CD Pack

ISBN-10: 0340929731

Published: 26/10/2007

Extent: 128 pages

Series: TYBN

 

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Summary:
Teach Yourself Business Spanish will give you all you need to feel confident about doing business in Spain or any country in the Spanish-speaking world.

You can choose to use the three CDs only, to give you the basic language you will need for all your general transactions and the specialist terms you will need for your own sector. The language is the language you will hear and use, with plenty of opportunity to practise and build your confidence to speak and, perhaps more importantly, to understand your Spanish colleagues when they speak to you.

If you have more time, you can use the audio in conjunction with the supplementary 128-page paperback, which will give you transcripts of the dialogues from the book and also examples of how business documents are set out, so you can be sure that you can spell and read business Spanish as well as speak it.

Finally, there is a 96-page, pocket-sized booklet which lists all the vocabulary from the course (and more!) and gives you tips on etiquette and Spanish business culture, so you never need be stuck for words or worry about committing a business faux pas when you are travelling.

• PRIMARILY ALL AUDIO – three CDs give all the business language the busy person needs to learn quickly and efficiently

• UP-TO-DATE, RELEVANT, BUSINESS LANGUAGE TAUGHT – no time wasted on unnecessary grammar or vocabulary

• FOCUS ON BUSINESS ETIQUETTE AND CULTURE – the areas where there is most uncertainty and anxiety

• SUPPLEMENTARY BOOK AND GLOSSARY – give the detail not possible on the audio and act as a quick reference when travelling or in the office

Table of Contents:
Building relationships
Introductions
Opening & closing a phone call
Opening & closing a meeting
Opening & closing an email
Opening & closing a letter
Accepting an invitation
Giving an invitiation
Declining an invitation
Giving gifts
Discussing family
Discussing work
Discussing friends
Discussing your country
Marketing:
Explaining company profile
Putting out a press release
Translating your company brochure
Designing your company website
Making contact by email
Making contact by telephone
Doing a mail shot
Discussing at an exhibition
Attending a conference
Selling
Responding to an email
Responding to a letter
Responding to an enquiry by telephone
Putting in a proposal
Attending a presentation
Visiting a client
Holding a meeting
Holding negotiations (offers, counter-offers, discounts)
Purchasing & Manufacturing
Making an enquiry
Sourcing materials
Sourcing suppliers
Production
Delivering product/service
Packaging
Shipping a product
Delivering a service
Customer service
Dealing with a complaint
Providing after-sales care
Producing instruction manuals
Providing technical information
Customer’s legal rights
Legal
Negotiating contracts
Legal company structures
Taking legal action
Finance
Settling the finances
Discussion of company performance (sales, profit, annual report … )
Accounting structures
Understanding accounts
Mergers & acquisitions
HR
Sending a CV
Reading a CV
Designing a job description (roles & responsibilities)
Placing a job advert
Conducting a job interview
Recruiting your team
Looking after your team
Training your team
Sharing the company vision
Employment practice & law
Technology
Getting your computer on the internet
Getting your computer onto the network
Designing a website
Translating a website
Selling over the internet (e-commerce)
Mobile technology

About the Author(s):
Sarah Carroll has spent five years as a language consultant, working in the global language and cultural industry serving both individuals and business. A graduate in French and the teaching of European language, Sarah is a keen linguist and is well known in the language world. She is the founder of the highly successful language learning website languageadvantage.com.

Readership:
People who need to use Spanish in a business context