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Edexcel GCSE Business: Unit 1 Introduction to Small Business
Ian Marcouse

Paperback
RRP: £12.99
ISBN: 9780340926970
ISBN-10: 034092697X

Published: 30/06/2006
Extent: 208 pages
Illustrations: 115

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Summary:
Introduction to Small Business is the first book to tackle Enterprise at GCSE level. It is written to match the new Edexcel Business GCSE course. The book provides everything needed to cover the compulsory Unit 1 of the course.

This full-colour textbook is written by Ian Marcousé, a leading author. It is full of lively, up-to-date case material about new business start-ups. Every chapter contains a wide range of questions and cases to help with homework and revision. The chapters contain:

· succinct explanations of key business concepts
· examples and case studies from a wide variety of resources
· key terms
· a wealth of activities and questions in each unit
· practice questions to ensure students are exam-ready
· attractive photos and illustrations
· clear and appealing layout.

A teacher's guide is also available that provides answers and advice on teaching this new qualification.

  • The only book for the new Edexcel GCSE Business pilot
  • Written by Ian Marcousé, the qualification developer
  • Short explanations are used in conjunction with real-life case studies to illustrate business concepts and retain student interest
  • Provisional endorsement from Edexcel
  • Full colour and highly illustrated
  • Lots of activities and questions

Table of Contents:
Spotting a business opportunity
An introduction to business enterprise
Understanding customer needs
Customer demand
Market mapping
Competition – role and limitations
Analysing competitor strengths and weaknesses
Understanding the need to add value
Invention and innovation
Assessing a franchise opportunity
Showing enterprise
Introduction to enterprise skills
Thinking creatively
Deliberate creativity
Business risks and rewards
Calculated risks
Other enterprise qualities
Putting a business idea into practice
Introduction to getting it right
Estimating revenue
Estimating costs
Calculating and using profit
The role and importance of cash
Forecasting cash flow
Raising finance
Objectives when starting up
Making the start-up effective
Introduction to effective start-up
Customer focus and the marketing mix
Is the customer always right?
Limited versus unlimited liability
Start-up legal and tax issues
Effective, on-time delivery
Recruiting the right staff
Staff training
Motivation
Understanding the economic context
Introduction to the economic context
Demand and supply
Prices in commodity markets
Interest rates
Exchange rates
Changes in economic activity
Difficulty of forecasting economic activity
Stakeholders
The effect of business and economic activity on stakeholders
Tackling the on-screen exam
What next? Moving on from Unit 1

About the Author(s):
Ian Marcousé is a consultant to QCA and the BBC and Founding Editor of Business Review magazine. A leading author, his titles include the best-selling text book Business Studies.

Readership:
GCSE students taking the new qualification

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