Paperback

ISBN-10: 0340907223

Published: 30/09/2005

Extent: 384 pages

Illustrations: 100

 

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Summary:
Inspire your students with this brand new textbook written especially for the new Applied Business AS qualification. Designed specifically for the AS course and/or Year 1 of the A2 course, it is filled with up-to-date examples from real businesses, providing students with the practical knowledge they need to succeed in business.



Each chapter starts with a clear outline of how the ideas contained in the chapter relate to real world business situations. Students can then use these examples to apply their skills of analysis and evaluation, and develop strong decision-making skills.



Key features include:



In the real world... - an example from the real world of business to place the issues covered in perspective

Just do it! - short exercises included frequently throughout the text to encourage students to apply the concepts they have learnt

Business Know-How - topics to research to help provide information for both coursework and examination work

The Problem + The Solution - an in-depth exercise or case study using a real-world business situation as an example to show how a problem was or could be solved

The Theory - a detailed look at some of the key theoretical concepts that underpin the practical world of business

Test Your Understanding - quick-fire questions to re-cap on the key issues covered

Aim Higher - extended questions to challenge and stretch your more able students

Key Word Glossary - definitions of the key terminology students need to know in each unit

Assessment Hints and Tips - invaluable to help prepare students for exams and coursework , and included at the end of each chapter

The book's contents closely mirror the Edexcel specification, and all units required for AS success are here, including those from the AS Single Award (Investigating People at Work, Investigating Business and Investigating Marketing) and the AS Double Award (Investigating Electronic Business, Investigating Customer Service, Investigating Promotion and Investigating Enterprise).

In full colour throughout, with plenty of diagrams and illustrations, this book is designed to motivate your students in their study of Business and give them confidence to readily apply the skills they have learnt.

• Full coverage of all AS units (Single and Double Award)
• Clear structure and accessible writing style
• Uses real world examples to develop skills of analysis and evaluation
• Designed to match the Edexcel specification

Table of Contents:
Unit 1 - Investigating People at Work
1. Business Aims and Objectives
2. Business Organisation, Ownership and Control
3. Functional areas of business
4. Management and management structures
5. Recruitment and selection of employees
6. Applying and interviewing for a job
7. Training
8. Motivating and retaining workers
9. External influences on people at work
10. Legal and voluntary constraints on the actions of a business
Unit 2 - Investigating Business
11. Why and how businesses plan
12. Practical elements of planning
13. Management of resources in business
14. Ensuring quality products and processes
15. Monitoring and reviewing progress
16. Financial management 1
17. Financial management 2
18. Budgets and budgetary control variances
19. Constructing, understanding and limitations of break even
20. The use of software to aid decision making
Unit 3 - Investigating Marketing
21. Identifying marketing aims and objectives
22. Understanding the customer
23. Understanding market research
24. Carrying out market research
25. Interpreting market research
26. The marketing mix: price
27. The marketing mix: product
28. The marketing mix: promotion
29. The marketing mix: place
30. External factors influencing the marketing mix
Unit 4 - Investigating Electronic Business
31. The use and purpose of an on-line presence
32. The impact and influence of a website
33. Cost implications of e-business
34. E-business opportunities
35. E-business dangers
36. Effective websites
37. Planning a website
38. Authoring a website
39. Designing a website
40. Legislation and regulation of e-business
Unit 5 - Investigating Customer Service
41. Internal and external customers
42. Managing and meeting customer expectations
43. The importance of staff premises and product to customers
44. Communicating with customers
45. Balancing the needs of the customer and the business
46. Customers and complaints
47. Improving customer service
48. Collecting data to help satisfy customers
49. Customer service legislation
50. Working safely
Unit 6 - Investigating Promotion
51. Promotional tools - above the line
52. Promotional tools - below the line
53. Achieving business objectives through promotion
54. Traditional types of promotional media
55. New media in promotion
56. Evaluating and comparing promotional media
57. Internal constraints on promotion
58. External constraints on promotion
59. Organising promotion for maximum impact
60. Assessing the efficiency of promotion
Unit 7 - Investigating Enterprise
61. Company formation and structure
62. Company documentation
63. Planning
64. Understanding wider business issues
65. Roles and responsibilities of company officers
66. Monitoring performance
67. Team working
68. Managing meetings
69. Managing financial performance
70. Winding up a company

About the Author(s):
Authors:

Neil Denby is a Principal Moderator and Principal Examiner for GCSE Business Studies and Applied Business for a major examination board, and has over twenty years teaching experience in Business and Economics. He is a member of the QCA Business Forum, an Educational Consultant and a Senior Lecturer in Education at Huddersfield University.

Glynis Frater is a freelance consultant working for a range of awarding bodies. She is an experienced FE lecturer and author.


Editor:

David Floyd is a Chief and Principal Examiner for a range of vocational GCSE and GCE Business qualifications for a major examining board, and has over thirty years teaching experience in both FE and HE. He is also an experienced author.

Readership:
Applied A level Business students