Summary: An invaluable resource for students and qualified complementary therapists alike, Business Practice for Therapists covers the key business and practice management components of ITEC and NVQ qualifications in therapeutic disciplines. It is essential reading for anyone considering setting up their own complementary therapies business.Areas covered include:- New and forthcoming legislation affecting the business-Different methods of working and their pros and cons-Drawing up a business plan-Conducting market research-Producing effective promotional material-Dealing with difficult clients-Hints and tips in managing finances effectively-Building your business after the initial launch and keeping it healthy-Key marketing and business terminology, and how to apply these ideas effectively
An invaluable resource for students and qualified complementary therapists alike, Business Practice for Therapists covers the key business and practice management components of ITEC and NVQ qualifications in therapeutic disciplines. It is essential reading for anyone considering setting up their own complementary therapies business.Areas covered include:- New and forthcoming legislation affecting the business-Different methods of working and their pros and cons-Drawing up a business plan-Conducting market research-Producing effective promotional material-Dealing with difficult clients-Hints and tips in managing finances effectively-Building your business after the initial launch and keeping it healthy-Key marketing and business terminology, and how to apply these ideas effectively
Only text written specifically to cover business for holistic therapistsUp to date with latest specifications which emphasise the importance of the business aspect of the subjectDifficult concepts are explained clearly enough for the complete novice
Table of Contents: Making sense of legislationDiscovering your working environmentDeveloping your business ideaIdentifying your clientsDrawing up your business planManaging your financesManaging your public imageMaking your business work for youManaging your client's expectationsManaging your aspirations
About the Author(s): Nicola Jenkins is Principal of the Tisserand Institute and practices and teaches Aromatherapy, Massage and Reflexology in West London.
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