Paperback

ISBN-10: 0340857420

Published: 31/10/2003

Extent: 224 pages

Illustrations: Yes

 

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Summary:
A brand new title that has been specially written to cover the new 2002 Leisure and Tourism GCSE specification. It has been endorsed by Edexcel and the authors are all examiners and teachers. It is divided into three sections as specified by the QCA criteria. As well as including a variety of material for students it will also contain extra information and exercises to challenge the more able students. The accompanying Teacher's Book will include differentiated worksheets. The result is a book that moves away from the GNVQ textbook of old to one that is more academic in style, but that also offers the case studies, portfolio and exam preparation that students need.

• Brand new text - written specifically for the needs of GCSE Leisure and Tourism students
  Full contents, information and sample units available on Web from May 2002
  Written by authors with both industry and teaching experience so they know exactly what is required.

Table of Contents:
Investigating Leisure and Tourism
The Leisure Industry
The Travel and Tourism Industry
Marketing in Leisure and Tourism - Case Studies
Target Marketing
Market Research
The Marketing Mix
Product
Price
Place
Promotion
SWOT Analysis
Promotional Campaigns
The Marketing Assignment
Customer Service - Case Studies
Customers
Benefits of Customer Service
Communication
Personal Presentation
Keeping Records
Dealing with Customers
The Customer Service Assignment

About the Author(s):
Sue Donaldson is a consultant, trainer and Edexcel moderator.
Anne Gray is an Edexcel team leader.
Ranie Padayache is a teacher of GNVQ Leisure and Tourism and an examiner.
Jean Vranic (Editor) is an educational consultant and previous examiner and moderator for Edexcel.

Readership:
Leisure and Tourism students