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Business Studies for AS REVISION GUIDE
Andrew Hammond, Marie Brewer

Paperback
RRP: £11.99
ISBN: 9780340811061
ISBN-10: 0340811064

Published: 30/04/2004
Extent: 144 pages

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Summary:
This book has been written for exam success. It picks out the key things you need to know for the AS examinations, with brief explanations to develop your understanding. It then shows how to apply them to the business context. All AS examiners and teachers say that students’ biggest weakness is application. This revision book focuses on exactly this skill.

Features include:

·Exam insight
·Key terms
·Mistakes to avoid
·Themes for evaluation
·Application to real businesses
·Test yourself

Business Studies Revision Guide for AS has been devised and edited by Ian Marcousé, Chief Examiner and a leading Business Studies author. It does not promise miracles in a week; it is a serious book for students who want to know what and how to revise. It also provides a detailed look at AS Units 1, 2 and 3 – to help with exam technique. There are plenty of questions in the book, written to AS standard; all have answers in the back, to help you revise by yourself, or to provide discussion points when revising with friends.

  • Learn skills of analysis and application
  • Clear, user-friendly layout - will make revision easy
  • Covers all you need for revision
  • Superb author team - edited by Ian Marcouse
  • Exam Insight
  • Student Howlers

Table of Contents:
Introduction
1. Marketing
Marketing - introduction and overview
Marketing objectives and decision making
Analysing the market
Market research
Product life cycle and portfolio analysis
Niche versus mass marketing
Marketing strategy
Elasticity of demand
Marketing mix
Pricing
Integrated marketing
Marketing issues
2. Finance
Introduction to finance and accounts
Revenue, costs and profit
Break-even analysis
Contribution
Cash flow management
Control of working capital
Sources of finance
Budgeting
Cost and profit centres
Integrated finance
Financial issues
3. People in organisations
Productivity and performance
Motivation in theory
Motivation in practice
Leadership and management styles
Organisational structure
Management by objectives (MBO)
Human resource management
Change management
Integrated people
4. Operations management
Economies and diseconomies of scale
Capacity utilisation
Types of production
Lean production
Kaizen (continuous improvement)
Benchmarking
Quality management
Stock control
Integrated operations management
Issues in operations management
5. External influences on Business
External influences and market forces
Markets and competition
Demand and the business cycle
International trade, exchange rates and competitiveness
Inflation and unemployment
Business and the law
Stakeholding
Business ethics
Technological change
Integraated external issues
External context issues
6. Objectives and Strategy
Business start-ups
Business organisations
Business planning
Handling rapid growth
Corporate aims and objectives
Business strategy
Integrated objectives and strategy
Issues in objectives and strategy

About the Author(s):
Authors Andrew Hammond is a Senior Examiner for A Level Business Studies for a major examining board and an established author. He is a regular contributor to Business Review magazine. Marie Brewer is Senior Examiner for A Level Business Studies for a major examining board. Editor Ian Marcouse is Chief Examiner for AS and A2 Business Studies for a major examining board and a consultant to QCA and the BBC. He is also a co-author of the Complete A-Z Business Studies Handbook and editor and co-author of the successful Business Studies, now in its second edition.

Readership:
Students of Business Studies courses aimed at AS Level

Reviews:
close match to the specification. written by the main man!
MR S R Shaw

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