An Introduction to Multivariate Data Analysis Trevor Cox
It is common for students on their first introduction to multivariate statistics to be overwhelmed by the large number of different techniques and indeed different names for essentially the same technique. For such students, and for those who need multivariate methods in their research work, this book would be a very useful purchase.
The book is suitable for university courses in statistics and other disciplines where statistics plays a major role. It appeals to researchers as well who would benefit from the use of multivariate methods to analyze data from their experiments ... The book is informally written, it clearly explains the key ideas of the topics without going too deeply into the mathematics.