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Business Studies Now! for GCSE
Peter Stimpson,Karen Borrington

Paperback
RRP: £16.99
ISBN: 9780719572661
ISBN-10: 0719572665

Published: 26/06/2002
Extent: 427 pages
Illustrations: graphs, charts, illustrations, glossary, index

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Summary:
A core business studies text covering all the components of the GCSE syllabus. The text assumes no prior familiarity with the subject. Examples from carefully selected, relevant business situations are used to illustrate concepts and theories. Study skills and examination techniques are supported by common-sense advice from the examiners, and there are guided opportunities to practise typical examination questions.;The second edition features additional material on: the trade cycle; external and environmental influences on business; health and safety and human resources issues; SWOT analysis; factors affecting location of business; factors affecting production methods and quality control; e-commerce and the global market; and financial documentation and administration.

Table of Contents:
The purpose of business activity
types of business activity
forms of business organization
government and economic influences on business
technological, environmental and other external influences on businesses
business costs and revenue
business accounting
cash flow planning
financing business activity
organizational structure
managing a business
communication in business
motivation at work?
recruitment, training and human resources
employees and employers
the market and marketing
market research
presentation and information
presenting data
the marketing mix - product and packaging
the marketing mix - price
the marketing mix - promotion
factors affecting production
factors affecting location
business in the international community
answers to activities
answers to revision questions.

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