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GCSE Business Studies for CCEA
Hope Kerr

Paperback
RRP: £16.99
ISBN: 9780340858431
ISBN-10: 0340858435

Published: 31/07/2003
Extent: 224 pages
Illustrations: Photographs and graphics throughout

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Summary:
This new textbook is written specifically to cater for students sitting the GCSE examination in Business Studies in Northern Ireland. Broadly speaking, it covers the three recurring themes which relate to the specification content, these being the social costs and benefits of business activity, spiritual, moral, ethical, social and cultural issues and interdependence and co-operation. GCSE Business Studies for CCEA is filled with photographs and graphics making the text interesting and accessible. Each section includes activities designed to develop pupils' numeracy, literacy and IT skills as well as practice examination questions and advice on how to answer them.

  • Written specifically for the CCEA course
  • Chief Examiner writing and ensuring exact match
  • Full of activities and exercises to ensure success

Table of Contents:
Business Aims, Types and Organisation
Business Context
Types of Business Organisation
Business Aims
Growth of Business
Resources
Management
Assistance
Business Planning
Human Resources
Roles and Relationships
Contemporary Work Patterns
Recruitment
Selection
Training
Motivation
Appraisal
Employer/Employee Relations
Production
Types of Production in Northern Ireland
Scale of Production
Methods of Production
Quality Assurance in Production
Location in Production
Safety in Production in Northern Ireland
Marketing
Market Research
The Marketing Mix (Price)
The Marketing Mix (Promotion)
The Marketing Mix (Place)
The Marketing Mix (Product)
International Marketing
Finance and Accounting
Business Financial Needs
Sources of Finance
Interpretation of Final Accounts and Balance Sheet
Costing
Forecasting

About the Author(s):
Hope Kerr is Chief Examiner at CCEA

Readership:
GCSE Business Studies students

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